Ecommerce Agency Wins Yotpo's 'Excellence Award - EMEA'

    BIRMINGHAM, ENGLAND, April 25, 2022 /24-7PressRelease/ -- Ecommerce and marketing agency Eastside Co has this month added to its trophy cabinet with an international accolade from industry partners Yotpo, having been recognised for providing clients with game-changing SMS marketing strategy and campaign management.

Tropic Skincare's goal was to grow their business through marketing efforts, and as their trusted marketing partner, Eastside Co recommended leveraging a combination of paid social media, PPC advertising, and SMS (text messaging). The initial challenge was to launch fast-moving, campaign-based activity while building out a sustainable account structure. Since Tropic Skincare was already using Yotpo Reviews, it was only natural that Eastside Co suggested integrating Yotpo's Visual UGC and SMS solutions into the brand's marketing channels.

The ecommerce marketing solutions helped to improve results across the board, building trust through reviews and visual user-generated-content, helping to boost conversions through SMS. Within the first nine months, sessions had increased by 178% with users up by 125%. These efforts led to a total revenue increase of 251% and a 209% increase in transactions.

Louis Thompson, CMO of Eastside Co, says: "Our partnership with Yotpo increases the breadth of the services the agency offers in the ecommerce space. Showcasing trustworthy and well-renowned partner names on our site gives an additional layer of credibility to our work. When merchants can see that we partner with businesses like Yotpo, it gives them faith in our capabilities."

Award-winning web design and marketing agency Eastside Co is one of the world's most experienced Shopify Plus Partners. Established in 2012, ESC has helped hundreds of aspirational brands and internationally-renowned names including Carex, Tropic Skincare and Chelsea FC exceed their goals thanks to world-class ecommerce solutions.

From beautifully designed, intuitive online stores, to results-driven marketing strategies and best-in-class applications, Eastside Co's 100-strong team of specialists across UX, design, development, marketing and client services partner with online businesses to achieve success. See some of the agency's work here.

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