Triangle Fragrance Leads Luxury Fragrance Industry with 100% Ingredient Transparency

    AVENTURA, FL, November 03, 2022 /24-7PressRelease/ -- Triangle Fragrance has set a new standard in the clean beauty industry, specifically within clean fragrance. The American brand is the first modern luxury fragrance to provide both high-end luxurious features in its bottles and packaging and the clean beauty aspects of scent including 100% ingredient transparency, vegan-friendly, and cruelty-free certification by the internationally recognized Leaping Bunny Program. Additionally, the eau de parfum collection is made without parabens, sulfates, triclosan, phthalates, mineral oil, or dyes.

While there are other fragrance companies that lean towards clean, most are either below 100%-transparency or they are minimalist in design, and therefore not in the luxury category. Triangle Fragrance incorporates both high-end luxury design with clean beauty elements to deliver exceptional quality and value.

The genesis for this approach towards beauty stems from Founder Magda Khalifa's post-war experience, where she returned home with health issues stemming from exposures to battlefield toxins - chronicled in her memoir, American DREAM.

Khalifa explains, "As part of my health rehabilitation I started eating 'clean' in 2011, removing refined sugars, seed oils, trans fats, and dyes from my diet long before doing so became mainstream. When I started Triangle Fragrance in 2020 it was a no-brainer to inherently build the brand on the same principles of 'clean' and 'transparency' that I had applied in my life having well understood the dangerous impact of toxins."

Khalifa believes this concept will become predominant in the evolving fragrance world as consumers are realizing that asking the right questions across industries and demanding transparency leads to safer, higher quality consumer goods. She adds, "Triangle Fragrance is pleased to influence and elevate the industry, while informing and educating end users."

For more information, visit TriangleFragrance.com.

About Triangle Fragrance

Triangle Fragrance, founded in New York City in 2020, is the world's first modern luxury fragrance, marrying the power of scent with personal development. Its mission is to provide a modern experience for you to feel luxurious and powerfully in control of your life. The collection features masterpiece eau de parfum for men and women, proudly Made in USA. Triangle Fragrance is inspired by Freedom Triangle®, founded by US Army combat veteran Magda Khalifa, and introduced to the world in her 2019 memoir, American DREAM. Freedom Triangle helps people turn their struggle to success by guiding them to find their inner peace and personal freedom.

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