Ventana Research Publishes the 2023 Market Agenda for Technology in Business and Vertical Industries

    BEND, OR, January 05, 2023 /24-7PressRelease/ -- Ventana Research today unveiled an insightful market agenda for 2023 that allows organizations to gain insights from trends and best practices for a competitive edge using knowledge to navigate the technology industry. It highlights the expertise and research-based services at Ventana Research and provides a month-by-month roadmap using a time-tested methodology and experience gained from operating in the market research industry for over 20 years.

The 2023 market agenda spans 10 business and technology areas of expertise and 12 vertical industries. A common theme throughout the agenda is the digital modernization of businesses to ensure engagement and performance from business processes. The expertise framework includes applications and technologies that span Analytics, Customer Experience, Data, Digital Business, Digital Technology, Human Capital Management, Marketing, Office of Finance, Office of Revenue, Operations and Supply Chain, and IT functions that intersect with the Automotive, Banking, Consumer Products, Financial Services, Food & Beverage, Healthcare, Hospitality, Insurance, Manufacturing, Media & Entertainment, Real Estate, and Retail industries.

"The dynamics of the technology industry require a market agenda and continuous plan that ensures objectivity and trust from a market advisory and research firm that provides transparency and visibility in their independent research plans for the year," said Mark Smith, CEO and Chief Research Officer at Ventana Research. "The majority of analyst firms do not make their market agenda public and only provide a surface-level listing of the reports they plan to publish for the year, limiting understanding of their efforts. Our market agenda is a compilation of months of planning and is reviewed and updated monthly to ensure its effectiveness."

Ventana Research publicly posts its market agenda on its community with three months of continuous visibility. Membership to the community is free and open to anyone interested in viewing the firm's market research and education. The Ventana Research community operates with transparency to help organizations understand how they can utilize technology to meet their unique business requirements.

To view the 2023 Ventana Research market agenda, please click here. Or visit any of the following expertise pages: Analytics, Customer Experience, Data, Digital Business, Digital Technology, Human Capital Management, Marketing, Office of Finance, Office of Revenue, and Operations & Supply Chain. Or any of the following vertical industry pages: Automotive, Banking, Consumer Products, Financial Services, Food & Beverage, Healthcare, Hospitality, Insurance, Manufacturing, Media & Entertainment, Real Estate, and Retail.

Sign up to become a member of the Ventana Research community to receive notifications when new research and insights publish, and stay up to date on the firm's market research and education on Twitter and LinkedIn.

About Ventana Research

Ventana Research is the most authoritative and respected market research and technology advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops, and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information, and technology across business and IT functions in every industry. This benchmark research, plus our market coverage and in-depth knowledge of hundreds of technology providers, means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost, and risk.

Ventana Research provides the most comprehensive analyst and market coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Facebook, LinkedIn, and Twitter. To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education, and advisory services, visit www.ventanaresearch.com.

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