The Atlanta Braves announce SweatHouz as its official infrared sauna partner

    ATLANTA, GA, March 08, 2023 /24-7PressRelease/ -- SweatHouz, the country's fastest-growing infrared sauna franchise, is now an official partner of America's longest continuously operating franchise in Major League Baseball.

SweatHouz offers infrared sauna sessions, cold plunge, redlight therapy, hydromassage and an entire suite of in-studio recovery devices. Its range of solutions are designed to improve physical and mental health, taking the guesswork out of self-care so members recover faster and live well.

"For years, pro athletes had access to recovery methods unavailable to the general public," said Jamie Weeks, founder and CEO of SweatHouz. "By partnering with our hometown team, SweatHouz is now able to expand our reach and show the public they can access the same tools and techniques used by the world's greatest competitors and athletes."

In addition to accelerated muscle recovery, mobility and boosted athletic performance, SweatHouz's benefits include improved cardiovascular health, healthier skin, a stronger immune system and better mental performance and mood.

"Many in the fitness industry focus on body transformation, but often gloss over mental transformation," explained Weeks. "Athletes will tell you 90% of the game is mental, and the same goes for recovery. SweatHouz offers a mental health benefit that's unmatched."

"SweatHouz's mission to help members live, recover, and stay well aligns with the Atlanta Braves' efforts on and off the field," said Jim Allen, Atlanta Braves Senior Vice President, Corporate and Premium Partnerships. "We are excited to build this new partnership as SweatHouz grows throughout Braves Country."

As the official infrared sauna studio of the Braves, SweatHouz will work closely with the ball club and associated stakeholders on campaigns and in-game activations throughout the season.

This news comes on the heels of SweatHouz announcing its official partnership with global wellness brand Hyperice, which provides a range of compression, heat and percussive therapies, among others.

Over the last year, the fast-growing infrared sauna brand has opened studios and sold franchise licenses in several states across the country, including Florida, Georgia, Massachusetts, North Carolina, Oregon, South Carolina, Texas and Virginia. Currently, it has approximately two dozen new locations in development.

For more information on SweatHouz, visit SweatHouz.com or instagram.com/Sweathouz.

About SweatHouz
SweatHouz offers an elevated infrared sauna experience, designed to offer the benefits of a traditional sauna at a lower temperature. Members enjoy 60 minutes in a private suite that includes a vitamin c-infused shower designed to rehydrate and re-energize. SweatHouz also offers cold plunge, and a Recovery Room featuring hydromassage, redlight therapy and Hyperice wellness products at its locations, emphasizing a commitment to both mental and physical wellness. SweatHouz is owned by Legacy Franchise Concepts (LFC). For more information, please visit: SweatHouz.com or instagram.com/Sweathouz.

About Legacy Franchise Concepts
Legacy Franchise Concepts (LFC), a partner of Prospect Hill Growth Partners, invests in health, wellness and lifestyle brands across the franchise landscape. Founded by Jamie Weeks, Atlanta-based LFC's portfolio includes SweatHouz infrared sauna studios and Dogtopia, the leading provider of dog daycare in North America. For more information, please visit: LFCbrands.com.

About Atlanta Braves
Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 20 division championships, six National League pennants, and two World Series titles. Atlanta Braves games are telecast on Bally Sports South and Bally Sports Southeast. Radio broadcasts can be heard in Atlanta on 680 The Fan (AM)/93.7 (FM) and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and twitter.com/braves.

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