International Producer Cecilia Salguero Brings Lessons From Award-Winning Career in Advertising to Impactful Netflix and HBO Max Documentaries

    LOS ANGELES, CA, March 28, 2023 /24-7PressRelease/ -- Cecilia Salguero is an award-winning Executive Producer with over 25 years of experience producing impactful content. Cecilia's work has been featured in innumerable specialized media, including The Hollywood Reporter, Variety, Fortune, ESPN, Forbes, The New York Times, and The Wall Street Journal among others. Her work has featured cultural luminaries, such as Shawn Mendez. Originally from Argentina but with a deep interest in forming an international career, she first cultivated a profession in advertising at the early age of 19, specializing in the global market. After two decades honing skills in production and international team management, Cecilia decided to cross over to television and film production to challenge herself.

Previously, she produced hundreds of commercials with many prestigious, award-winning directors and has worked in numerous countries in Europe, Asia, Africa, and the Americas for clients such as Coca-Cola, Unilever, P&G, Nike, VISA, Ford, and BMW, among others. Cecilia Salguero's most notable commercial projects were global productions that required multicultural casting, filming in multiple countries, and managing multilingual crews.

Cecilia's work has been recognized internationally with numerous awards, the most prestigious being the Cannes Lions Grand Prix in Craft for the Leica "100 Years" spot. This work won many awards and caught worldwide media attention in advertising for its recreation of iconic photographs throughout history to demonstrate the emotive power of photography.

Cecilia produced the Budweiser "The Bigger Picture" digital feature for the Super Bowl in 2021, with touching vignettes — set to the song "Lean On Me" and narrated by Rashida Jones — focusing on community resilience and supporting public health behaviors during the pandemic and social unrest. This experience crystallized for Cecilia the value of producing media with a meaningful message.

With this bigger picture in mind, Cecilia applied her production expertise to the emotive storytelling of documentary projects. In her first project, she brought her extensive international production experience and multiple-language fluency to the globally successful Netflix documentary series: "Neymar: The Perfect Chaos" which made it to the Top 4 Global most viewed TV series in a foreign language on the streaming platform and made it to the Top 10 in 36 countries. Next, she produced: "The Way Down: God, Greed and the Cult of Gwen Shamblin" directed by Emmy award-winning Director Marina Zenovich, which was the biggest Max original documentary series debut ever on HBO Max at the time. Both experiences have solidified her expertise in film and television production with a cultural impact.

Cecilia Salguero is a proud member of the TV Academy, Women In Film, the Alliance of LatinX Executives, and IDA. Last year, she was the recipient of the Advanced Circle Mentorship Program for Women in Film. In her spare time, she serves as a volunteer Mentor for Foster Youth through the Los Angeles County Probation Department.

Cecilia Salguero is an award-winning International Executive Producer with experience in Advertising, TV, and Film. She is currently working on a documentary series for Smuggler Entertainment. She studied Social Communications at the University of Buenos Aires and is fluent in English, Spanish, Portuguese, and Italian. She also obtained a Certificate in Business and Management of Entertainment at UCLA. More information about her film credits can be found on her IMDB page. You can follow her career updates on LinkedIn.

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