Irrigation Association promotes the value of efficient irrigation during July's Smart Irrigation Month

    FAIRFAX, VA, June 16, 2023 /24-7PressRelease/ -- The Irrigation Association is excited to announce that July is Smart Irrigation Month. Each year, the Irrigation Association shines a spotlight on the benefits of efficient irrigation and innovations that promote the wise and efficient use of water through this month-long initiative celebrated throughout July. 

This year's theme, What's the value of smart irrigation?, will tell the irrigation industry's story about how efficient irrigation practices and technologies impact vital efforts to improve world food production and steward the water required for thriving, healthy communities.

"The value and impact of irrigation to society is immeasurable. July is our industry's opportunity to share its amazing stories about contributing to a sustainable world and raising awareness about how innovative and smart irrigation technologies, practices and products provide solutions to some of the most critical challenges facing society," said IA Chief Executive Officer Natasha Rankin, MBA, CAE. "By promoting smart irrigation, our industry's experienced and committed professionals work every day to protect our world's valuable natural resources while supporting food production and creating landscapes that enhance the quality of life in our communities." 

A key highlight of Smart Irrigation Month is Technology Tuesday, which has been designated as July 11. Irrigation professionals are encouraged to wear blue on July 11 to raise awareness of the value of smart irrigation and promote the people, practices and technologies that efficiently apply water to our agricultural fields, landscapes and turfgrass. Participants are encouraged to share photos of themselves wearing blue on social media using the hashtag #SmartIrrigationMonth. 

"The irrigation industry is highly innovative and continually improving the wise use of water across the globe," continued Rankin. "With this year's Smart Irrigation Month, we look forward to showcasing the impact and value of irrigation professionals and businesses and the critical role that efficient tools and practices play in our lives and our world's sustainability."

HydroPoint is the 2023 sponsor for Smart Irrigation Month. The IA offers numerous resources and tips for engaging the media and the public and for use on social media. Go to smartirrigationmonth.org for these resources and more information.  

The Irrigation Association is the leading organization of irrigation professionals, serving as the recognized authority in efficient irrigation: promoting innovation, supporting industry growth and sustainability, engaging decision-makers and serving as the leading, credible and unifying voice and advocate for the industry. We seek to transform humanity's stewardship and use of water, enabling the long-term sustainability of the planet's water and natural resources and improving the quality of life through a reliable global food supply and vital green spaces. For more information, visit irrigation.org.

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