"We're proud of our commitment to sustainability and our dedication to making the best tea possible," said co-founder Chris Eilers
MINNEAPOLIS, MN, June 27, 2023 /24-7PressRelease/ -- Co-founded by Jennifer Wills, Chris Eilers and Sam Eilers in 2018, Jinx Tea, a Minneapolis-based, woman-owned, premium tea brand known for its delicious blends, whimsical packaging, and commitment to sustainability, is excited to announce the launch of its new 12-ounce cans. The convenient size will allow customers to enjoy more of Jinx Tea's refreshing and flavorful blends at home, at work, or on-the-go.
Jinx Tea partners with farmers in China who are cultivating and harvesting teas in ways that are centuries—if not epochs—old. Logistically and operationally, these traditional methods are slow, patient, tedious and painstaking. But from a quality and flavor perspective: they're unrivaled. The tea is grown in some of the hardest-to-reach, high-elevation regions of the country, grown in biodiverse environments that make mechanized harvesting impossible. As a result: birds and animals provide pest control, water comes from pure underground springs, and the leaves are harvested by hand, finished in small batches, and perfected by tea masters intent on preserving their land and their traditions for generations to come. "Not only will you taste the delicious depth of flavor from these teas but you can feel good about the positive impact on the environment," says Jennifer Wills owner of Jinx Teas.
"We're proud of our commitment to sustainability and our dedication to making the best tea possible," said co-founder Chris Eilers. "Our new 12-ounce cans are a reflection of that commitment, offering more of our delicious blends in a package that's both convenient and eco-friendly."
Wills, who is a trained chef leveraged her culinary skills and Eilers, who is an experienced beverage entrepreneur, leveraged his beverage experience, successfully grew from kegs and crowlers offered in restaurants in 2019 to the new 12-ounce cans rolling out in select retailers this month. The launch includes Jinx Tea's top three flavors:
"Our fizzy delight, Ruby Punch, is a tropical, fragrant, and festive blend of fruity infusions punched up with spicy contrasts," said Jennifer Wills, co-founder of Jinx Tea. "Made with organic ruby-red hibiscus herbal tea and a pinch of cane sugar, it hits a not-too-sweet spot that pairs nicely with flip-flops and a mellow vibe."
"Raspberry Lemonade is a deliriously refreshing blend of wild-foraged Qianjiazhai tea leaves from the ancient tea forests of Yunnan, China, sun-dried and rushed to Minnesota to be mixed with handcrafted raspberry lemonade," said Chris Eilers, co-founder of Jinx Tea. "Lightly bubbly and mesmerizingly complex, this reinvented, juicy, and bright concoction is perfect for any occasion."
"For those who seek a bold and adventurous flavor, Heatwave is the perfect choice," said Wills. "Crafted from the precious oolong tea grown on Zhang Rongde's family's ancestral mountaintop in Fujian, China, it is zinged up with Thai chili and an herbal/spice infusion for an exuberant attitude. The refined bubbles elevate this gourmet, bold and adventurous tea to a whole new level of enjoyment."
With their new 12-ounce cans, Jinx Tea invites tea lovers and tea novices to experience the joy of drinking their "cleverly crafted" teas in a convenient and refreshing way. The cans are now available for purchase at the Jinx Tea Bar in Linden Hills and at select retailers, restaurants, and coffee shops. You can find the nearest and latest locations on our website at https://www.jinxtea.com/find-us.
Minneapolis based Jinx Tea is a collection of inventive, inspiring delights. Each delicious beverage is a mix of aromatic herbal teas and botanicals, pure cane sugar, and premium hand-harvested teas from the finest tea farms in China. Jinx Tea partners directly with tea masters who protect their heritage plants, land and community through time-honored cultivation methods; all ingredients are reliably clean, responsibly sourced and selected for their culinary excellence. Jinx Tea is available at the Jinx Tea Bar in Linden Hills, MN as well as select retailers, restaurants and coffee shops. Please visit https://www.jinxtea.com for more information.
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