Pandemic Responder Launches Gift-Giving Business Centered on the Power of Female Friendships

    NEW YORK, NY, July 17, 2023 /24-7PressRelease/ -- Rebecca Goldberg, formerly of the New York State Department of Health, opens a gift shop for millennial women in need of creative and time-saving ways to invest in their friendships. Morpho Market, www.morphomarket.com, offers simple ways to send personalized gifts online by curating a small variety of handmade gifts, connecting shoppers and makers with shared values, and using a personal touch to prepare the gifts.

Stepping back from public health as the pandemic waned, Rebecca spent 6 months visiting old friends and traveling. She discovered new places through their artisans, meeting silk screeners in Greece, leatherworkers in Costa Rica, and more. "I wished there was a way to introduce these makers to my friends—women who I knew would appreciate their handcrafted accessories and jewelry," Rebecca recalls. A gift giver by nature, she set out to fill a gap in the gift market by creating an expertly curated online year-round craft show.

With a continued focus on social good, her current venture addresses economic inequalities by partnering with makers who, because of racism, sexism and homophobia, have historically earned less or hit glass ceilings. With the ability to custom refine a gift search, shoppers can choose to purchase from and support women-owned businesses, black-owned businesses, LGBTQ-owned business and more.

As an online gift shop, the business has heavily invested in countering the predictably impersonal experience of online shopping. Its concierge-level gift preparation services include handwritten notes in premium greeting cards (transcribed from every gift message), and luxe gift wrapping with a hand pressed wax seal and preserved flowers. "The unboxing experience feels so special," says Becky Akabas, a DC-based customer. For her, it's the time-saving value of the service she finds most compelling. "With three small children and a full-time job, time is not something I can readily offer my friends. Morpho makes it possible for me to stay connected with them—sending them birthday gifts and more—which is, at this point in my life, a game-changer."

To explore Morpho Market's curated collections and experience the power of concierge gift-giving, visit www.morphomarket.com. Select collections of jewelry, housewares, accessories, and stationery are also available in-person at upcoming pop-up events in the NY/NJ area, as detailed on the website.

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