TOMY Introduces Sunset Soother to Help Families Ease into Fall Bedtime Routines

    CANTON, MA, August 21, 2023 /24-7PressRelease/ -- As daylight hours begin to wane, and families with young children move into a fall routine, TOMY International's, The First Years brand brings a welcome aid to baby and toddler bedtimes. The new Sunset Soother is a red-light nightlight to wind down the hum of the day and send little ones off to a healthy sleep.

"Summer months can wreak havoc on bedtime routines for babies and toddlers," said Molly Paolillo, Senior Marketing Manager for TOMY International's baby brands. "Vacations and fun summer nights can lead to late nights for the whole family. As summer winds down, parents are desperate to regain some structure and get those bedtime routines reestablished. With the Sunset Soother, parents can help activate the calming effects of our red light and use as part of the nightly bedtime routine!"

Sleep scientist Dr. Sofia Axelrod, co-developer of the soother, was inspired by Nobel Prize-winning research on the circadian clock and how light affects our ability to fall asleep. Blue light, which is emitted by most nursery nightlights and home lighting, signals our body it is time to wake-up by elevating cortisol, serotonin, and adrenaline levels while also suppressing melatonin. In comparison, red light supports the natural production of melatonin making it easier for your baby to fall asleep.

"Unlike blue light, the Sunset Soother DreamRed™ technology naturally supports the production of the sleep hormone melatonin, working with the body's circadian clock to help gently lull your baby or toddler to sleep," added Paolillio. How does it work? The soothing red light can be set to stay on overnight as a nightlight or set in another mode to slowly fade to darkness over 30 minutes. The integrated white noise machine helps block outside noises and creates a calming environment for restful sleep.

To learn more about the Sunset Soother and sleep tip ideas click here. The Sunset Soother is available now at Walmart for $24.99.

About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer, and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under Lamaze®, The First Years®, JJ Cole® Collections and Boon® brands. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.

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