Lowe Group introduces PR/Marketing assessment tool for asset managers

    MILWAUKEE, WI, July 22, 2024 /24-7PressRelease/ -- Lowe Group, an investment communications and digital marketing agency, has introduced the Visibility Grader, a diagnostic tool designed to help asset management firms understand their online visibility and address any gaps that may exist.

"The Visibility Grader is our response to common issues revealed by the close collaboration of our PR and digital marketing teams. While visibility is what drives most opportunities online, it's become apparent that some opportunities aren't being fully leveraged," says Jody Lowe, Founder & President of the Lowe Group.

"Do you know who has an uncanny ability to spot your website's shortcomings?" asks Pat Allen, Executive Vice President and Head of LG Digital, the Lowe Group's digital practice. "Your clients. Your Sales team. The media. Google. The Visibility Grader can help identify what needs attention."

Custom-designed for mutual fund and ETF firms based on decades of awareness-raising experience within the industry, the Visibility Grader includes a quantitative and qualitative assessment. The findings of the tool are presented in a one-hour consulting session with Lowe and Allen.

The grader will be beneficial for CEOs, CMOs, Heads of PR or Heads of Digital Marketing in measuring the impact of their work and/or strengthening the connection of their work to business results.

For more information, see visibilitygrader.com.

About the Lowe Group
For more than 20 years, Lowe Group has provided PR and digital marketing services to asset managers, RIA/financial advisors, fintech and service providers. "Your story, expertly told" is the Lowe Group promise as it guides clients through public relations, thought leadership and digital marketing strategy consulting. For weekly Lowe Group commentary and insights, subscribe to the LoweDown blog at www.lowedown.com/subscribe.

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