Bottle Rocket Media Unveils a 1960s-Inspired Campaign for Basis Technologies

    CHICAGO, IL, October 10, 2024 /24-7PressRelease/ -- Bottle Rocket Media (BRM) is thrilled to announce the launch of Basis Technologies' "The New Golden Age of Advertising" Campaign at AdWeek NYC on October 7-10th. The campaign will be unveiled across various outlets, including streaming, OTT, digital displays (including Times Square), print, and more. Basis Technologies is a global provider of programmatic buying and advertising automation solutions.

The campaign offers a unique twist, transporting the viewer back to the "first" golden age of advertising. It's set in a 1960s-style ad agency run by its CEO, Eleanor. The campaign discusses the challenges agencies face (then and now) and presents how the Basis platform, with its ability to centralize, organize, and automate digital advertising, revolutionizes the advertising industry, solving its biggest problems.

The project involved meticulous planning and execution, covering a multi-day shoot for both video production and photography. This has resulted in a comprehensive library of assets for Basis Technologies to use across the campaign, which is expected to run for an extended period, ensuring an engaging campaign.

"Producing this project for Basis Technologies has been a true delight. Exploring this specific era in the agency world and merging it with Basis' modern solution is the type of challenge that inspires us as creatives," said Mark Cwiakala, Executive Producer & Director at Bottle Rocket Media.

"We've been honored to collaborate with Basis on many projects over the years, and we were truly excited to bring their unique vision to life. We know it will be a memorable experience for everyone at Advertising Week New York," said Brett Singer, Principal at Bottle Rocket Media.

If you are ready to tell your brand story and create award-winning content, connect with us here.

About Bottle Rocket Media

Bottle Rocket Media is a Chicago-based production company specializing in branded content, directing, and producing compelling narratives across various media platforms. Committed to innovation, storytelling, and increasing brands' reach through SEO and video marketing, Bottle Rocket Media continues to set industry standards with its creative vision and technical expertise. For more information, visit their website.

About Basis Technologies
Basis Technologies is a global provider of programmatic buying and advertising automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting, and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media consulting practice or a SaaS model, Basis solves digital media complexity and drives profitability. For more information visit their website.

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