PANGYO, KOREA, March 20, 2025 /24-7PressRelease/ -- Aram Huvis (CEO Dongsoon Park) is South Korea's first customized cosmetics company specializing in precise skin and scalp diagnosis technology combined with AI big data analysis. Founded in 2002, the company's name represents "Aram" (short for Areumdaun Saram, meaning Beautiful Person in Korean) and "Huvis" (abbreviation for Human Vision System). Over the past 22 years, Aram Huvis has accumulated and analyzed extensive skin, hair, and scalp data, positioning itself as a leader in the diagnostic device industry.

Aram Huvis' core strengths lie in its innovative AI algorithms, clinical verification by dermatology experts at Seoul National University Bundang Hospital, and database of over 100,000 scalp-related records. These technologies allow the company to provide precise scalp diagnosis and real-time personalized care solutions. Its flagship product, the AI Scalp Grader (AISG), was recognized as an Innovation Awards Honoree at CES 2023. AISG offers AI-powered real-time analysis, enabling the formulation of customized shampoos and serums tailored to individual needs.

Expanding beyond its B2B-centric business model, Aram Huvis is now venturing into the B2C market with customized cosmetics. The company supplies diagnostic devices and tailored cosmetics to hospitals and clinics in Korea. It plans to distribute products through K-beauty retailers like Olive Young while collaborating with global beauty brands, salons, hair care companies, hospitals, and pharmaceutical firms.

Aram Huvis' AI-driven scalp and skin diagnostic technology has garnered significant attention worldwide. Global cosmetics brands, including LVMH, L'Oréal, Estée Lauder, P&G, and Aveda, have leveraged Aram Huvis' technology to develop customized products. Leading hair salon chains, like Schwarzkopf, have also adopted Aram Huvis' diagnostic solutions.

The efficacy of Aram Huvis' products has been clinically validated in collaboration with dermatologists from Seoul National University Bundang Hospital. In a four-week trial involving 100 participants, the customized skincare solution reduced risk factors by 51% and achieved a 93% satisfaction rate. Additionally, Aram Huvis is the only company authorized to manufacture and sell personalized cosmetics in South Korea, following regulatory exemptions granted by the Ministry of Trade, Industry, and Energy.

Aram Huvis exports its products to over 70 countries and operates through 30 official distributors worldwide. At CES 2025, the company entered NDA negotiations with an Israeli cosmetics firm, aiming for sales exceeding KRW 300 million. It also finalized a distribution contract in India, targeting an annual revenue of KRW 600 million, and is actively negotiating new dealership agreements in Portugal, Panama, Switzerland, and Qatar.

In 2025, Aram Huvis plans to launch the Medi Custom brand, specializing in hand creams for nurses, while expanding sales channels for its atopic skincare brand, Atorien. Additionally, it will introduce the personalized scalp care brand Lilai, aiming to accelerate its B2C business and achieve aggressive sales growth.

Aram Huvis allocates 18.92% of its revenue to research and development (R&D), surpassing South Korea's corporate average of 2.89%. This strong focus on R&D enables the company to develop more sophisticated and intelligent diagnostic solutions while pioneering the personalized cosmetics market. By offering preservative-free cosmetics made from natural ingredients, Aram Huvis also caters to consumers with sensitive skin, reinforcing its commitment to high-quality skincare solutions.

In South Korea's premier technology hub, Pangyo, Aram Huvis is strengthening its presence in the global beauty and healthcare markets. By leveraging Pangyo's vibrant startup ecosystem and government support, the company continues to refine its business strategies.

As a pioneer in AI-based personalized scalp and skincare solutions, Aram Huvis is expanding its global footprint while driving continuous innovation. The company remains committed to providing customized care experiences and setting new standards in the beauty and healthcare industries.

Pangyo Techno Valley is a global integrated R&D hub focused on IT, BT, CT, and NT, integrating Research (R), People (P), Information (I), and Trade (T). As Gyeonggi-do's representative innovation cluster, Pangyo Techno Valley was established to secure national new growth drivers such as technological innovation, human resource development, job creation, and enhancing international business competitiveness. As of 2023, 1,666 companies employ 78,751 people, and it has positioned itself as the most innovative hub in South Korea, with sales amounting to 167.7 trillion KRW (125.5 billion USD).

Furthermore, the Techno Valley Innovation Division of the Gyeonggi-do Business and Science Accelerator (GBSA) holds monthly events such as the Pangyo Evening Meet-Up, Pan-Pan Day, and the Pangyo Startup Investment Exchange "In-Best Pangyo" to maximize the value of Pangyo Techno Valley. They also support the Pangyo Overseas Promotion Program to publicize information about Pangyo's companies, products, and services to domestic and foreign investors and the media, thereby facilitating foreign investment.

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