MY FIRST SHADES SHINES LIGHT ON NEW E-COMMERCE WEBSITE

    /24-7PressRelease/ - LOS ANGELES, CA, June 18, 2008 - My First Shades announces the launch of its newly redesigned website and e-commerce storefront at www.myfirstshades.com. The new website spotlights the company's complete collection of 100% UV eye protection for infants and children while presenting a comprehensive overview relating to the importance of sun protection for children's eyes. The website presents the consumer with My First Shade's new youthful logo and an extensive online catalogue of this season's award winning styles and designs for infants and kids up to twelve years old.

Additional features of the website include a link to the official www.myfirstshadesblog.com and Press Room section that showcases the My First Shades coverage in the media. There is also information for the wholesale customer. "The launch of the new website is a real milestone for our company," said Lisa Medora, Executive Vice President of Marketing and Product Development. "It is the first time we are able to provide an e-commerce store front for consumers and ophthalmic customers. It is exciting for us to be able to address several audiences as well as further inform them of the importance of sun protection through our new website."

The new website has launched in time for the summer season. With My First Shades extensive collection, parents will be able to purchase 100 percent UV protection sunglasses for their active children. Each collection is available in an assortment of designs and colors for every child, which can be viewed directly from www.myfirstshades.com.

About My First Shades : My First Shades was established as a company that takes a proactive, yet fun approach to encouraging early eye protection habits for children. Founded in 2001, My First Shades has designed eyewear understanding the importance for maximum sun protection of the eyes while maintaining original, comfortable, and stylish designs. For more information, call: 978-371-2900 or visit online at: www.myfirstshades.com.
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