Heller Communications Scores Another Hit for Client Creative Edge Parties -- Wins 2005 ReBrand 100(tm) Award as one of World\'s Best Rebrands in First Annual Awards Program

    /24-7PressRelease.com/ May 5, 2005 - NEW YORK -Hot on the heels of winning notice as one of HOW Magazine's Hot Links for its client's website, Creative Edge Parties,
(www.creativeedgeparties.com), as well its print campaign featured on the May cover of Graphic Design USA (www.gdusa.com), Heller Communications has scored yet another win by gaining recognition for this campaign from ReBrand 100.

According to ReBrand 100, Heller Communications is being recognized for successfully rebranding Creative Edge Parties' image in the marketplace,"...with a unique presence, a riveting promise, and a fresh approach." Organizations representing 11 countries and 45 industries entered the first annual awards program, which was juried by an international panel of 10 industry experts.

"We saw an amazing quality and caliber of submissions from all around the world," says Paige Arnof-Fenn, founder and CEO of Mavens and Moguls and ReBrand 100 juror. "The ReBrand 100 award winners recognize the importance of brand and design in growing a healthy and sustainable business. The winning rebrands are successful from a business standpoint because they're fully integrated, well thought out, well designed and well strategized."

"We're very pleased with the positive attention this campaign has garnered," says agency principal Cheryl Heller. "Winning one of the first ReBrand 100 Awards is very exciting, particularly considering the rigorous selection process," she adds.

Unique among awards, ReBrand 100 analyzes the before and after state of the rebrand, and assesses its impact on strategic business goals and target markets. A rebrand is defined as the repositioning, revitalizing, restructuring or redesign of some or all of an existing brand's assets to address strategic business goals.

Along with the other 2005 award winners, Heller Communications will be featured in an online gallery and published in the ReBrand 100 Annual, available in June from www.rebrand100.com. Winners in the Best-of-Awards category will be recognized at a dinner preceding The Center for Design and Business: Success by Design 2005 Conference on May 4 at the Rhode Island School of Design Museum in Providence, Rhode Island.

About Heller Communications
A strategic branding and creative company, Heller Communications is
comprised of a core group of partners and associates with experience across the entire range of marketing strategy, design, and advertising. The company offers a diversity of disciplines and senior level attention to each client, ensuring continual integration of thinking and execution strategies that produce innovative solutions. Combining best practices of traditional
advertising agencies and design firms into a streamlined organization, the agency works in all industries, all mediums, and all technologies. Heller Communications, www.hellercommunicationsinc.com, is headquartered in New York.

About Creative Edge Parties
Since 1987, Creative Edge Parties' extensive experience, superior production values, and exceptional food have made it the premiere catering company in New York City. The ability to coordinate and produce a prestigious event for 1,200 with the same sophistication and attention to detail as for a small private dinner for 15, is what continues to set them apart. Creative Edge Parties, www.creativeedgeparties.com, is located in Greenwich Village,
New York.

About ReBrand 100(TM)
ReBrand 100(TM) is the first and only awards program to recognize the world's most effective rebrands: the repositioning, revitalizing, restructuring or redesign of some or all of an existing brand's assets. Directed by Anaezi Modu, the competition is juried each year by an international panel of industry experts. The Center for Design and Business is a founding sponsor of ReBrand 100. The 2006 ReBrand 100 entry deadline is September 28, 2005. For
entry and sponsorship information, visit www.rebrand100.com.

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