Tugboat Enterprises' Selkie Software Named a CRN Emerging Tech Vendor; CRN Recognizes Selkie Software as a Breakthrough Technology for the IT Sector

    /24-7PressRelease/ - July 01, 2008 - Bellevue, Washington - Tugboat Enterprises, a leader in data recovery and migration software, today announced it has been selected by Everything Channel as a CRN Emerging Tech Vendor for its signature line, Selkie Software. CRN's Emerging Tech list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.

Selkie Software by-passes broken Windows systems to access and recover data. This powerful software uses Intelligent File Sorting to identify and prioritize files for recovery or migration, providing guaranteed successful retrieval or migration of all desktop data. Selkie Software works over a network, from a USB memory stick or computer-to-computer via cable and gives users the choice of push or pull capabilities. Selkie will recover all desktop files and migrate them to a new desktop in exactly the same order as they existed originally.

Tugboat Enterprises was chosen by CRN as an Emerging Tech Vendor because of the value its software provides to the IT sector. This is a unique breakthrough technology that will revolutionize the data migration and recovery process for companies working with or providing service for Windows computers.

One of the products within Selkie Software, Selkie IT Edition, specifically targets IT Professionals. This product is designed to help technicians meet or exceed Service Level Agreements. According to a recent survey by IDC, the average desktop crash costs $4200 in lost productivity. Selkie IT Edition will minimize downtime, making a tangible impact on a company's bottom line.

According to the CRN Emerging Tech Survey, the top reasons solution providers add emerging technologies include: the technology is superior to other products in the market segment; the technology compliments a solution providers' existing practice areas; emerging vendors provide better services opportunities; emerging vendors pay better attention to partners; emerging vendors offer higher margins, customers want alternative product choices; and emerging vendors have better joint marketing programs. In addition, 61 percent of solution providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.

"New and innovative vendor partners can help spur profitable new ideas that Solution Providers can use to build revenue and customer loyalty, and the CRN Emerging Tech list is where Solution Providers go to find these vendors," said Robert C. Demarzo, senior vice president and editorial director, Everything Channel editorial.

Vendors who make the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that its direct sales mix is trending down as evidenced by the company's revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player. Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.

"We are very excited to have been chosen as an Emerging Tech Vendor by CRN," says Paul Flanagan, VP Sales for Tugboat Enterprises. "Selkie Software is a breakaway technology, and this recognition by CRN will be helpful in getting our value proposition to the Channel Community. Eighty per cent of all computer crashes result in data loss, and the average cost of that is $4200 per instance. With those numbers it is easy to see how Selkie Software provides a quantifiable productivity ROI.

"Selkie Software is the type of product that provides a needed solution to desktop data recovery and migration problems. This technology fills a solution void that has been well-received by our partners. Our offering provides our partners increased revenue with higher margins, the ability to meet or exceed Service Level Agreements for desktop support and increased customer satisfaction. Tugboat Enterprises' business model is channel-centric, and we are dedicated to making our partners successful. The world of desktop data recovery and migration has a new paradigm, and Selkie Software is leading the way."

About Tugboat Enterprises
Tugboat Enterprises Ltd. is a software development company that specializes in file transfer and data recovery software. Their flagship software line, Selkie Software is quickly becoming the preferred solution for fast, easy, secure data migration or data recovery when Windows stops functioning. Find out more about Selkie Software at www.selkiesoftware.com.

About CRN
CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company's sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at www.channelweb.com.

Everything Channel (www.everythingchannel.com, www.channelweb.com)
Everything Channel, formerly CMP Channel, is the global leader in technology sales and serves as the one stop shop for the sales channel that drives 75 percent of technology sales throughout the world. IT suppliers and Solution Providers turn to Everything Channel to manage and accelerate their business. Everything Channel is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About Tugboat Enterprises Ltd.

Tugboat Enterprises develops innovative software to deal with system management issues.

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