TRAK Kayaks Inc. producer of the world's first Urban Kayak is excited to welcome Robert Schmidt as their VP Sales Marketing.

    /24-7PressRelease/ - Calgary, AB, Canada, July 30, 2008 - As Canada's first certified Blue Ocean strategist, Mr. Schmidt has provided growth focused companies with valuable direction to create highly profitable market demand. Some companies choose to compete in crowded markets, or as Schmidt states, "to swim in red oceans full of sharks and competitors." Schmidt has witnessed many profitable strategic moves where companies went against the flow to create blue oceans free from competitors. Companies like Casella's launch of yellowtail and Nintendo's creation of the highly successful Wii . "I see the same Blue Ocean opportunity with TRAK," says Robert.

"We believe this is a perfect match," says Gord Espeseth, TRAK's founder and CEO. "Our flagship product stands out from the pack and we empower people to live a Life Unleashed. When combined with Robert's ability to navigate to profitable Blue Oceans, we can clearly see the path to unprecedented revenue growth and market reach."

According to Schmidt there is no doubt that the approach works. As an external consultant Robert led many companies through the process. Now, he's looking to lead the process from within. "TRAK is in a great position to create a highly profitable Blue Ocean," says Robert. "The product is simply like no other. I knew we were onto something amazing when I first saw the ultimate 16 foot kayak pack into a 4 foot golf bag. That's real value to those living in a crowded city."
So what's the rave about TRAK? Imagine experiencing your city WHEN you want like you've never done before - from the water. "I strongly believe there is a blue ocean of new customers who've set aside dreams of hitting the open waters when they want to because they believe it's simply not convenient. TRAK is going to shift that," said Schmidt. "The beauty of it is that finding our Blue Ocean is going to help many active urban residents discover their own blue ocean of a Life Unleashed."

TRAK is the coolest thing in your closet!

Robert (Rob) Schmidt, MBA
VP Sales & Marketing
TRAK Kayaks Inc.
4315B - 58 Ave SE
Calgary, AB T2C 1Y3
(888) 35 KAYAK
(888) 355 2925
(403) 723-0077 ext 123
To view a demonstration visit www.rethinkkayak.com

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