Psycho Baby Rebels Against Traditional "Click and Ship" Online Shopping Experience With The Re-launch Of Psychobabyonline.com!

    /24-7PressRelease/ - CHICAGO, IL, August 08, 2008 - Psycho Baby is rebelling against the traditional "click and ship" online shopping experience with the re-launch of psychobabyonline.com. Established in 2004, Psycho Baby's one-stop style shop revolutionized the way shoppers viewed their "To Do" lists. "As busy parents ourselves, we understand the joyous chaos brought about by parenthood, and we opened our online boutique to make it easy for parents to shop for their own kids and grab Great Gifts along the way- even during that midnight feeding!" says co-owner Lisa Starbuck. Psycho Baby's style makeover incorporates more of their cool fashion finds for tots with structural changes that bring more of the human connection to their weboutique.

"Online shopping is perfect for the busy parent or gifter- in theory. " says co-owner Marlo Hoffman. She continues, "In 2004 what we thought was missing was the feeling and spirit that people get when they walk into our brick and mortar store and can pick cool stuff up, hang out, and have fun with our sales team. When we looked around online, we saw a sea of goods in plastic sleeves with no trace of the humanity behind the scenes- and what we wanted to accomplish by bringing our boutique to the web was to bring the personal and 'cool, crazy' touch to the whole shopping experience. With our new design, we are taking the concept of incorporating more of our spirit many steps further." Basing ideas on the success of the paramount customer service provided by their online sales team, dubbed the Present Posse, Psycho Baby has restructured their site to bring the full boutique experience to life on the web.

From the first click of the mouse, shoppers can feel the cool, crazy difference! At the core of Psycho Baby's presentation of their motley array of baby and kids' stuff on their new home page is simple and direct navigation. The new structure helps shoppers attain their goals in as few clicks as possible by giving them the choice of shopping paths: Shop By Brand, Shop By Category, New Arrivals, and Great Gifts. "We are lucky to have a cool mix of clients- all with varied shopping goals- and our new design was brought about to make the Psycho Baby shopping experience simple and playful for all!" says Starbuck.

"When we introduced our Great Gifts section in 2004, people thought we were 'psycho' for putting all our cool, crazy kids' stuff up by theme so shoppers could view it all at once. Great Gifts is our paradigm for success, as the interactive style of the pages allows our goods to play off each other and lets clients pick their own signature gifts and price points. Now here we are in 2008 adding new pagination that allows clients to see the whole site in a similar fashion because of Great Gifts' success!" says Hoffman. The addition of the New Arrivals section keeps shoppers updated daily on the latest and greatest trends, while Psycho Baby's Present Posse hosts a cool baby and kids blog, is always around to answer questions, provide their renown Personal Shopping Service and wrap gifts for every occasion in the funkiest way, giving clients more time to spend with their little ones!

During this historic baby boomlet, Psycho Baby's one-stop style shop for babies and kids has evolved into the paragon of kids' lifestyle shopping. Psycho Baby's continued focus on the recipients of their cool, crazy kids' stuff brings the personal touch to their booming online business, brings fashion to function with their new design, and brings joy to shoppers looking for unusual style combinations for the little 'psycho babies' they adore!

psychobabyonline.com is your one-stop style shop for cool, crazy kids' stuff. For more information on cool baby and kids' clothes and tees, funky shoes, unique toys and books and rockin' accessories, please contact co-owner Marlo Hoffman at 866.545.2815

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