Accolades PR Moderates Panel at Interactive Austin 2008 How the Convergence of Media Online Affects Marketing and PR

    /24-7PressRelease/ - Austin, TX, August 08, 2008 - Accolades Public Relations is participating today in the first ever Interactive Austin 2008 event, "Putting Social Commerce to Work," a regional forum to discover how to integrate social media, Web 2.0 tools and digital media into the corporate marketing plan to improve profitability. The sold-out event, which is being hosted by Business District Magazine, is educating Central Texas businesses on the power of social commerce.

Accolades PR, a leader in providing their clients with exceptional public relations, branding strategies, and optimized public relations, is excited to be a part of this forum as they are on the forefront of utilizing social commerce within their own and their clients' public relations strategies. Accolades PR has a proven track record in social media with regional and national clients, such as FG SQUARED, US Insurance Online, Mercury Mambo, CACH Capital Management, Yum Brands, Inc., St. Jacques, and RefreshWeb.

"In a time when many fear recession, social commerce is putting companies on an even playing field and the companies that aren't getting on board will find themselves falling behind the competition," said Cynthia Baker, President & Founder of Accolades PR. "Interactive Austin was established to educate companies on the advantages of social commerce and how to harness its power for profitability." Baker is a Panel Moderator at today's event and will lead an informative discussion on how marketing and PR have had to evolve to incorporate social commerce.

The conference is the first of its kind in Austin and will highlight the social media and interactive professionals in the Central Texas area. The one-day conference is being held at the JJ Pickle Research Campus and includes keynote speakers Steve Guengerich, Chief Learning Officer, nGeneraTM Corporation, formerly BSG Alliance; and Pete Hayes, VP of Corporate Marketing & Communications, AMD.

Representatives from Accolades PR, AMD, Apogee Search, Austin American-Statesman, AvenueA/Razorfish, BazaarVoice, BusinessWire, DexterityMedia, Digital Voodoo, Every Dot Connects, GigaOM, MashBrain, Mercury Mambo, Mosasaur Marketing & Technology Consulting, nGeneraTM, Tom Parish Inc., PIPO Management Consulting, Pluck, Polycot Associates, ProAce Technologies Services, RefreshWeb, Small World Labs and Social Media Power will be providing thought leadership at the conference.

For more event information, visit www.InteractiveAustin2008.com

About Accolades PR

Austin-based Accolades PR is a results-oriented communications firm committed to progressive strategies in public relations and marketing. The agency focuses on building and protecting its clients' most valuable asset - their brand. With expertise in brand management, media relations, corporate communications, product launches and special events, the firm's capabilities encompass a variety of practice areas. As a team, Accolades PR delivers more than 45 years of experience in garnering media exposure and developing effective marketing campaigns. Accolades' mission is to set the standard in what carefully executed public relations and communication strategies can do for sales, lead generation and the bottom line of ROI.
More information on the firm is available at www.AccoladesPR.com.

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