FREE TELECLASS SEPTEMBER 25 TEACHES SMALL BUSINESSES AND NOT-FOR-PROFITS HOW INEXPENSIVE EMAIL NEWSLETTERS CAN BUILD CUSTOMER RELATIONSHIPS

    /24-7PressRelease/ - BOSTON, MA, September 07, 2008 -- Building relationships with clients and members has always been key for small business and not for profit groups such as hospitals, but budgetary constraints can limit these efforts to the personal exchange or the occasional print mailing. In today's difficult economy, many organizations would do well to take advantage of email marketing. With its newsletters, announcements, and promotions, email makes it possible, and profitable, to build client relationships and business while still protecting, and even growing, their bottom line.

Jane Sherwin, owner of WordDrive Communications and a Boston-based writer for business, healthcare and education, will teach the basics of this important tool in her free one-hour telephone seminar on Thursday, September 25 at 1 p.m., eastern standard time.

Sherwin says that recent surveys demonstrate the high interest in email marketing, and the high return on investment, sometimes as much as $48 for every dollar spent. She says that email marketing is a low-cost way to retain clients or members, as well as to acquire them.

"Effective email marketing harnesses the power of technology to build personal relationships, whether you are a foreign auto repair shop, an environmental group, a restaurant, or a gourmet food and wine store," says Sherwin. "These personal relationships are the basis for customer loyalty, and a good source of referrals for new business. Carefully crafted email marketing connects with relevant content, and stays connected with good list management."

Sherwin's one-hour telephone seminar, at no cost, introduces the basics of email marketing and news, from how to get started to how to build lists, produce persuasive content, and build relationships with current and new clients or members. The next teleseminar date is September 25, 2008, at 1 p.m.. More information is available at jane@WordDriveCommunications, www.WordDriveCommunications.com, or by calling Jane at (617) 489-1834.

About WordDrive Communications

WordDrive is a writing service for health care, business and education. We specialize in marketing communications such as newsletters, annual reports, and advertorials. For further information, please contact us at (617) 489-1834 or [email protected]

For: WordDrive Communications, 21 Whitcomb Street, Belmont, MA 02478

Contact: Jane Sherwin, (617) 489-1834

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