FAO Schwarz Teams with Boston Interactive to Launch Redesigned Website

    BOSTON, MA, September 25, 2008 /24-7PressRelease/ -- Boston Interactive, a Boston-based web design and interactive marketing firm, is pleased to announce the launch of the redesigned website for FAO Schwarz (www.fao.com). FAO Schwarz is the leading specialty toy retailer offering the most unique products and services that inspire creativity, self-expression, and discovery.

FAO Schwarz is famous for their awe-inspiring stores that bring joy and wonder to the lives of millions of children. Boston Interactive recreated this magical experience on the web by redesigning the FAO Schwarz website. The newest version of the website captivates parents and children alike with a playful design and easy-to-use interface. Boston Interactive also designed e-mail templates to bring the FAO experience directly to the user.

With the holiday season just around the corner, it was important for Boston Interactive to create a simplified online shopping experience within a playful and engaging online atmosphere to reflect the essence of FAO Schwarz. By adhering to their proven user-centric strategy, Boston Interactive realized their goal of matching the in-store experience with a fun, interactive website.

"The challenge for the new FAO Schwarz website was to convey the original magic of the in-store experience with an immersive product presentation environment and easy online ordering" said Boston Interactive President, John Francis. "Boston Interactive created an interactive, easy-to-use, somewhat whimsical and entertaining website experience."

"While we had not previously dealt with Boston Interactive, we were impressed with their ability to understand, and ultimately to interpret our brand," said Lee Bissonnette, Senior Vice President of FAO Schwarz Direct-to-Consumer operations. "We are very happy with how this project has turned out and we think that our clients will be too."

About Boston Interactive - Boston Interactive is a web design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations and specializes in the non-profit, healthcare, and medical industries. They value the internet as one of the most vital marketing and communications tools in today's marketplace and strive to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success. The Boston Interactive portfolio can be found at www.bostoninteractive.com.

About FAO Schwarz - Founded in 1862, FAO Schwarz has been offering the most unique products and services that inspire creativity, self-expression, and discovery. Their mission is to be a source of wonder and a trusted resource for each new generation, a challenging and nurturing environment for all of their employees, and a relentless supporter of quality and innovation in the life of every child. As the leading specialty toy retailer, FAO Schwarz is committed to discovering and bringing to you offerings from around the world, all with the following characteristics: Quality, Originality, Design Integrity, Health Safety & Environment, and Fun. More information about FAO Schwarz can be found at www.fao.com.

Press Contact:

Boston Interactive
Victoria Marzilli
617.241.7977
www.bostoninteractive.com

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