Natural Ingredients Provide "Stimulus" to Personal Care and Beauty Sales

    PRINCETON, NJ, September 27, 2008 /24-7PressRelease/ -- Driven by increasing environmental awareness and concern about synthetic ingredients, the Natural Products Association reports that sales of natural personal care products are growing at a rate five times faster than traditional offerings.

Analysts such as the Chicago-based Mintel Group project that sales of natural personal care products will continue to increase, in spite of a tough U.S. economy.

Carol J. Buck, CEO of Xenna Corporation (www.xenna.com) has seen a lot of changes in the personal care industry since launching Xenna in 1996. Buck says, "While consumers have cut back on vacations and new appliances, they are still willing to buy products that make them look and feel better, and they continue to show an increasing preference for those with natural ingredients."

Xenna distributes natural, diabetic-friendly foot care products, including NonyX Nail Gel and CalleX Ointment for Dry, Cracked Feet, as well as chemical-free Curlaway Curl Relaxer.

Buck says, "Natural grocery or health food stores still meet a great part of the demand for natural products. However, chain drug stores and mass merchandisers are now also appreciating that natural ingredients appeal to a growing number of their customers."

Xenna's foot care line includes NonyX (pronounced "NON-X") Nail Gel and CalleX Ointment for Dry, Cracked Feet. "While we distribute products with natural ingredients, we know that the consumer wants and deserves only products that deliver on their promises. When natural ingredients can do this, they are preferred. The most important criteria for any product is efficacy; the second is ingredients."

Xenna's diabetic-friendly NonyX Nail Gel (www.nonyx.com) is an easy-to-use gel that breaks down and removes keratin debris -- the discolored, yellow or thick granular buildup under toenails and fingernails that causes them to become discolored and unattractive.

NonyX Gel softens keratin debris using natural ethanoic acid, which permits it to be gradually scraped out with a manicure tool, beginning after about four weeks. Once the white or yellow keratin debris is removed, regular use of NonyX keeps nails free of keratin debris buildup, leaving them clear and healthy-looking.

Xenna's CalleX Ointment for Dry, Cracked Feet (www.callexointment.com) is an acid-free, fast-acting way of exfoliating dead skin on rough, dry heels and softening hardened skin on soles and toes. CalleX Ointment is used by podiatrists nationwide as a diabetic-friendly, at-home product for their patients. CalleX uses natural enzymes, rather than acids and is also free of parabens, lanolin and colorants.

To view before and after photos of NonyX Nail Gel and CalleX Dry Heel Ointment, go to www.xenna.com.

NonyX Nail Gel, also money-back guaranteed, can be purchased in the foot care section of Walgreens, Rite Aid, CVS, Wal-Mart, Meijer, TARGET, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, Bruno's, ShopKo, Hannaford, Duane Reade, many grocery stores and most Medicine Shoppe pharmacies.

CalleX Dry Heel Ointment is money-back guaranteed, and can be purchased in the foot care section at Walgreens, Rite-Aid, CVS, larger Wal-Mart stores, TARGET, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, BI-LO, Bruno's, many grocery stores and most Medicine Shoppe pharmacies.

Both brands are also available online at www.xenna.com.

Another example of natural ingredients stimulating sales growth is Xenna's natural hair relaxer. Year over year sales for Curlaway Curl Relaxer (www.curlaway.com), a natural-based hair relaxer, are up 42%. This product contains natural plant acids that relax all hair types and is ideal for African Americans who want looser curls or hair that is easier to style.

Curlaway gradually relaxes even tightly-curled hair in a one-step process that requires no neutralization. "Curlaway is an excellent option for hair relaxation because it uses a natural plant ingredients for both relaxing and moisturizing hair," says Buck.

Curlaway can be purchased at select Walgreens stores in most major cities, including Boston, Philadelphia, Detroit, Houston, Dallas, Memphis, Kansas City and New Orleans. For a complete listing, go to http://www.xenna.com/curlaway_buy.html .Curlaway can also be purchased online at www.xenna.com and www.walgreens.com .

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time) or email [email protected]. View their press page at http://www.xenna.com/info_pressreleases.html

About Xenna Corporation

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time), or by email at [email protected].

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