Eyecity.com, Inc. Appoints New CEO and Announces Key Corporate Changes

    PLANO, TX, October 09, 2008 /24-7PressRelease/ -- Oct. 8, 2008 -- Company Officials (Other OTC: ICTY.PK ) announced today that the company recently submitted the necessary paperwork in order to change the name of the corporation. As of Tuesday, October 07, 2008 the company received the state-stamped copy of the name change. Going forward the company will now operate as Echelon Brands, Ltd.

Echelon Brands' management believes that the change in the corporation's name will assist the company to more effectively communicate the company's new direction and overall business model to both shareholders and customers.

In addition to the corporate name change, company officials also appointed James Brola as the new President/CEO of Echelon Brands, Ltd., formerly Eyecity.com, Inc. "Shareholders can expect to see updated company information on the pink sheets website, in the coming days. I believe in order for us to be successful at moving forward we need to first focus on our shareholders' comfort level, and a great place to start is by offering any and all pertinent information to our current and prospective shareholders to ensure an informative and educated decision as to whether they would like to be invested in Echelon Brands, Ltd.," stated James Brola, CEO of Echelon Brands, Ltd.

In the coming days' the company will update shareholders of the company's share structure, a current balance sheet, current brands under the Echelon name, and targeted retail channels.

The company's new website will be located at http://www.echelonbrands.com and shareholders are requested to view this website for upcoming and pending announcements.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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