Digital Connexxions Lands over $1.5MM in Business with Innovative Marketing Solution

    /24-7PressRelease/ - NEW YORK, NY, July 20, 2005 -- Digital Connexxions Corp. (www.dconx.com), a market leader in innovative predictive marketing solutions, announced today it is experiencing phenomenal growth during the second quarter of 2005.

"We are pleased that the industry is starting to take notice of our predictive personalization technology," said Paul Westhorpe, CEO of Digital Connexxions. "We are proud of our technology, as it is the first marketing application that utilizes artificial intelligence technology to adaptively learn the customer preferences real-time. Most of our competitors have dynamic personalization, but none of them have the more advanced predictive personalization technology, which differentiates Digital Connexxions from its competitors nicely."

Dynamic personalization allows marketers to utilize a rule-based engine to create marketing programs, and dynamically personalizes a campaign message based on the data stored in the database. Predictive personalization technology, on the other hand, goes a step further. The system uses artificial intelligence to learn automatically from each additional customer interaction, and predicts, without human intervention, additional rules that marketers can decide to add to the rules engine. Once the additional rules are inserted into the rules engine, the personalization is more targeted, more relevant, and more precise, effectively increasing open rates, click-through rates, and eventually conversion rates.

Version 2.1 of SubscriberWorx, Digital Connexxions' flagship campaign management offering, introduces the state-of-the-art predictive personalization technology, and extends the already popular existing functions such as dynamic content, triggered messaging, list segmentation, comprehensive reporting and deliverability tools.

"Digital Connexxions has the publishing industry experience that we were looking for in a marketing solutions provider. Their ability to support XML, combined with their flexible reporting functions, allow us to integrate the solution seamlessly into our business process," said Jerry Okabe, VP of Audience Marketing at Primedia Business Magazines and Media. "We are capitalizing on the many powerful features, including efficient and effective email deliverability and monitoring capabilities, to help us realize our marketing goals."

Digital Connexxions is a provider of email and data services for publishers, list managers and direct marketers. We provide a comprehensive suite of online tools and services which allows you to view multi-dimensional market segments to execute personalized, targeted campaigns and to analyze their results. Our web-based application handles all aspects of customer and prospect profiling, data management and sophisticated campaign offering including email, sweepstakes, surveys and subscriptions. Our intelligence technology combined with detailed real-time reporting enables you to dynamically build and display the right content at the right time allowing you to profitably market and communicate with your customers. In addition, planned campaigns can be deployed either online or offline for multi-step contact strategies. For more information, visit www.dconx.com .

For more information, please contact:

Paul Westhorpe, President and CEO
212-629-6300 x102
Digital Connexxions Corp.
[email protected]

Eric Presbrey, VP Sales
212-629-6300 x104
Digital Connexxions Corp.
[email protected]

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