New Two-way Banner Ads Send Traffic to Host Sites

    SAVANNAH, GA, November 01, 2008 /24-7PressRelease/ -- Familiar one-way banner ads drive traffic from a host Web site to an advertiser's site. Two-way ads are different; they also send traffic back to that host Web site. It's is a win-win technology - products get visibility and host sites get traffic.

The first two-way banner ads are supported by BookOnBrowser, one component of the innovative BookOn digital publishing system from MediaTechnics Corporation (www.mediatechnicscorp.com).

In a BookOnBrowser, chapters are "hosted" by participating Web sites. Every person who opens a hosted chapter is redirected to the host Web site where he or she must find and click the link to view that chapter. The only way to open a hosted chapter is by clicking the link on the host site, so every person who reads the online book will visit every host site as they read through the book.

BookOnBrowser is just one delivery method available with the BookOn digital publishing system. BookOn technology as been under continuos use and development for over a decade and has been successfully used to deliver interactive digital textbooks to hundreds of thousands of students around the world. Best-selling titles include New Perspectives on Computer Concepts, The Practical PC, Practical Computer Literacy, and Illustrated Computer Concepts, all of which are published by Course Technology, a division of Cengage (previously Thomson Learning).

Unlike primitive first-generation e-books and PDF files, the BookOn digital publishing system includes full support for rich-media, user interaction, and the Internet. It is the only digital publishing system where photos come to life as videos and conceptual drawings turn into animations. The BookOn system also supports an array of features for use with textbooks and educational content including pop-up definitions, learner feedback, practice tests, interactive lab experiences, and automated delivery of student data directly to instructors.

The latest product delivered through the BookOn digital publishing system is Ordinary Heroes: Six Stars in the Window, a non-fiction book about six brothers serving in World War II. Ordinary Heroes is available as a hardcover book or as a digital book that includes original WWII footage, newsreels, interviews, and links to source documents.

To try a BookOnBrowser with two-way banner ads, visit www.sixstarsinthewindow.com and click the BookOnBrowser icon in the right margin.

For more information on the BookOn digital publishing system, visit www.mediatechnicscorp.com or contact Dan Oja at MediaTechnics Corporation, [email protected].

About MediaTechnics Corporation

MediaTechnics Corporation creates educational content and digital publishing tools utilized in best-selling products such as New Perspectives on Computer Concepts, The Practical PC, Illustrated Computer Concepts, and Practical Computer Literacy. For more information, contact Dan Oja at 800-506-9773 or [email protected].

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