Nordic American Smokeless Inc. Announced at NACS 2008 the Immediate Availability of its Eagerly Awaited Nordic Ice Premium Packs Snus. Nordic Ice Premium Packs is a Portioned Snus Marketed Towards Adult Smokers for Tobacco Enjoyment at any Time.

    DANBURY, CT November 17, 2008 /24-7PressRelease/ -- "Nordic Ice Premium Packs are small pouches of flavored tobacco that are easy to insert under the upper lip, do not require spitting and are easy to dispose of," added Quinn. Nordic Ice is packaged in a printed all-metal can containing 24 premium packs of tobacco manufactured with the unique Swedish Snus Process.

Snus continues to make headlines as part of the harm reduction debate as a tobacco product that potentially can present significantly less risk for many diseases commonly associated with smoking.

"Nordic Ice is manufactured in the U.S., has been designed to appeal to adult American tastes and is available in Original Wintergreen, Frosted Mint and Wild Cherry flavors," said Bill Eder, VP Marketing for Nordic American. He added "we recognize the consumer base for Nordic Ice as adult smokers and adults interested in tobacco in metropolitan environments where a smokeless and spitless tobacco product would be better received." Eder added, "Nordic Ice is available in 15-can and 10-can pre-packed displays as well as 5-can roll regular stock and will be supported by sales promotions, and traditional point-of-sale."

Nordic American is no stranger to the American smokeless tobacco landscape. Its executive team is comprised of former UST, Inc. subsidiary management members. In addition, Nordic American's snus manufacturing experience is drawn from former employees of Sweden's leading snus manufacturers. "Our experienced sales team and broker network, coupled with our strong relationships in the tobacco industry has been instrumental in our ability to launch a total of twelve new snus products over a three month period on a national basis. We have a realistic and sustainable growth model for our product portfolio with a single focus...snus," said Richard Cutler, EVP Business Development. "We have taken a considerable amount of time, talent and resources in developing what we believe are quality products with excellent taste and value. Nordic American's management team has almost one-hundred combined years of moist smokeless tobacco experience," Quinn added.

About Nordic American Smokeless Inc.

For additional information contact Nordic American Smokeless by phone at 203-207-9975, fax at 203-207-9974 or at our website at www.nordicamerican.com.

Klondike, Nordic Ice, Nordic American Smokeless, and Swedish Snus Process are Trademarks of Nordic American Smokeless Inc.

Nordic American Smokeless Inc. is headquartered in Danbury, CT., and is an affiliate of the Norwegian snus company Taboca A/S, headquartered in Oslo, Norway.

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