Famed Chinese Restaurant Sunny Garden Selects CrowdConnect as Agency of Record

    PRINCETON, NJ, December 18, 2008 /24-7PressRelease/ -- When industry veteran Eric Chen assumed the reins at Chinese stalwart Sunny Garden last year, he undertook a glut of improvements like expanding the sushi bar, selecting new artwork and remodeling the bathrooms. To step up the cuisine, he commingled the existing chefs with new talent from his successful Hanami chain, seeking to balance tradition with innovation.

In addition to d cor and cuisine, it seems Chen's fastidious quest for perfection also extends to the marketing department. After twenty years without an affiliated firm, Chen has selected CrowdConnect Group, also of Princeton, as the restaurant's agency of record.

"Next year Sunny Garden turns 21," Chen explained, "so the restaurant is growing up, it's now mature. I believe CrowdConnect is the agency with the best vision for what Sunny Garden will represent to a new generation of diners, as well as the community at large."

CrowdConnect will assume all marketing and advertising duties for the restaurant, but plans to first concentrate its focus on a menu re-conceptualization, website redesign and crafting a new graphic identity for the restaurant. "Sunny Garden is the standard-bearer of Chinese restaurants in New Jersey," said Patrick Diogenia, Founding Partner of CrowdConnect. "Their new marketing and promotional materials, up to and including the menu, will reflect that positioning."

ABOUT SUNNY GARDEN

Voted best Chinese restaurant in the country for its third consecutive year, Sunny Garden constructs innovative Chinese, Japanese and Thai dishes in a gracious milieu that serves as both culinary powerhouse and welcome retreat from daily life. Now in its twentieth year of operation, the restaurant glows anew with myriad improvements by veteran operator Eric Chen: updated d cor, an expanded sushi bar (The Sushi Bar @ Sunny Garden), gourmet delivery service and the opportunity for groups to enjoy Chef Chan's creations in a private dining room that seats 100. Their upscale lunch buffet, featuring the restaurant's signature wonton soup and seafood selections that change on a weekly basis, has been a local staple since its inception. For more about Sunny Garden, please visit www.sunnygarden.net.

ABOUT CROWDCONNECT GROUP

CrowdConnect Group, a marketing and advertising firm with its principal offices in Princeton, NJ, sets small-and-medium-sized retail, hospitality, media and entertainment businesses on a path to success through its innovative BrandWise program and by focusing senior talent on every client, not just the partners' favorites. At CrowdConnect, every client is a "favorite".

Their holistic approach, covering everything from marketing strategy and public relations to management consulting, operations, IT and purchasing, has achieved results for clients such as the City of Philadelphia, Knight Ridder (now McClatchy) and scores of independent businesses.

Visit crowdconnect.com and blog.crowdconnect.com for the latest marketing and advertising news and tips to help your business succeed in a stagnant economy.

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