All Press Releases for January 15, 2009

Samsung Appoints fhios to Conduct Customer Experience Research For Mobiles

Samsung Mobile, one of the world's leading mobile phone and telecommunications equipment and technology companies, has appointed fhios to conduct customer experience research.



    LONDON, ENGLAND, January 15, 2009 /24-7PressRelease/ -- Last month, Dr. Philip Rhodes, fhios Research Director, spent 2 weeks in Korea conducting a series of workshops for Samsung senior design, development and strategy teams, as the first step of implementing a large scale research programme planning.

Samsung provides a unique solution that fits customers' needs. According to their Market Oriented Enterprise, they will develop a digital network platform that improves compatibility between products to serve its customers with the best solution. Samsung is putting and will continue to put its customers' needs first to go forward as a market-driven and reliable company.

As an expert in International Customer Experience Research, fhios is the ideal partner for Samsung's future plans. Has conducted over 400 research projects in over 35 countries, fhios has built up an enviable reputation for successfully delivering high quality research employing tools and methods such as Usability testing, Eye Tracking, Expert Reviews, Focus Group, Accessibility, Surveys, Competitive Benchmarking, Online Communities, IA and also projects in Consultancy, In-Retail, Qualitative Research, Business Testing, LTS and Web Policies across multiple channels from web to mobile, PDA's, I-TV, call centres, retail outlets and product testing.

For further information about fhios our full service offering, contact fhios Marketing Director, by e-mail at [email protected].

About fhios

fhios (www.fhios.com) is a leading international customer experience research consultancy that was founded in 2002 and have successfully conducted over 400 customer experience and usability research projects across over 35 countries, with many brand perception, customer segmentation, concept & design validation, competitive benchmarking, online communities and user needs projects to provides its clients such as Harvey Nichols, Diageo, Habitat, HSBC, Motorola, Hilton and Shell/Ferrari with the insight to understand customers needs, goals, expectations, behaviours and experience levels when they engage with them and their competitors.

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