Unemployed Causes Demand For Individual Health Insurance

    MARICOPA, AZ, February 02, 2009 /24-7PressRelease/ -- With unemployment on the rise and a stalling economy. Many individuals and families are finding themselves for the first time without health insurance benefits or with their companies cutting benefits to a point in which they are sub par or no longer meet their needs. This means that these individuals and families are now going out into the confusing marketplace of purchasing individual health insurance for the first time on their own.

According to Mike Ramos with http://www.nationalinsurancebrokers.com, their primary clients looking for health insurance 3 years ago were self employed health insurance purchasers. Now with unemployment on the rise, he says they have seen the demographics for their online health insurance buyers change. Now their largest purchasers are people who have recently lost group health insurance benefits or they have seen their employer push the full cost of the group plan onto the employees shoulders, in which case it is no longer an affordable health insurance option.

According to Mike Ramos, the biggest challenge they are facing, as a major health insurance broker, is to educate these first time buyers on what benefits they need in a health plan and how the health insurance plan they choose will work. This is an issue because most people with group benefits typically don't make benefit decisions or policy choice decisions, it is the company that does this. So often they don't understand what comes into play when balancing insurance needs and coverage versus cost and insurer reliability. Another issue involved with these first time buyers, according to Mike, is that many times they are financially restricted due to the loss of job and are looking for cheap health insurance instead of a high quality (high cost) plan. He says their brokers will have to help a person understand issues such as: why going with a higher deductible with a better established insurance company and good major medical plan is a better way of getting a lower premium, as opposed to going with a very low deductible with a plan that has many limited health benefits.

Consumers will want to make sure their families are protected and that they understand the benefits of the plans they are applying for. To do this (http://www.nationalinsurancebrokers.com) has designed a portal that allows the consumers to be able to not only see different quotes but they are also able to speak to a licensed health insurance professional that can explain benefits and help with comparing various plans.

About NIB
NIB (nationalinsurancebrokers.com) is a licensed health insurance brokerage designed with the consumer in mind. Providing individual health insurance quotes nationwide with a focus on personal health insurance.

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