Commercial Real Estate Bailout?

    NORTHBROOK, IL, March 12, 2009 /24-7PressRelease/ -- Is your firm due for a commercial real estate intervention? Cindy Spivack of Cindy Spivack International says, "Yes!" Last fall, it occurred to her that commercial real estate management lowered its expectations. Under producers as well as top producers had become immobilized by lackluster sales and were beginning to accept reduced profitability as the norm.

As a successful commercial real estate broker for over 30 years, and a decade of experience as a coach, consultant, mentor, author and industry journal contributor, Cindy knew you could not suddenly change the corporate mindset merely by telling the sales force "There are sales to be had." The recent economic downturn and the media fanfare have produced tiny culture shifts in organizations that shut down, in some cases, 40-50% of a company's production.

Further trepidation grew from the knowledge that the commercial real estate industry is filled with professionals, who have decades of experience, yet simultaneously is riddled with unseasoned veterans who are unfamiliar with the old way of doing business. However, the old way will soon be the new way - it's called relationship building.

It is a common belief that one in four commercial real estate professionals will fail within the next two years, fifty percent will survive, twenty percent will thrive and five percent will experience success beyond their wildest dreams!

However, during that same period, one - two trillion dollars worth of commercial real estate will exchange hands. But, there are eight major signs pointing to shifts in the marketplace which confirm that although there will be business, it will be done differently. When a client has a need, they want to find you and they are finding you in new ways. Furthermore, they want to control how you communicate with them, have unlimited choices and access to information, have a tailor-made offer, make the final decision when it's time to buy, demand respect and require you prove yourself to be worthy of their trust.

Additionally, in this already altered environment, new regulatory banking laws will come into place and the fear is that they will seem oppressive. Ultimately they will become familiar and professionals will adjust. While it is a lot to digest it's not all bad, it's just unfamiliar.

Cindy says, "No matter what is being preached, companies today have to buy, sell and lease. Not every business is failing." As a result, she launched a brilliant program designed to review the existing corporate/entrepreneurial culture that refocuses the mindset and belief system. Put simply, it gets the sales effort back on track. Cindy sneaks inside the mind of the company and turns the energy away from "We'll take what we can get." and provides specific direction on how to produce the desired results.

Cindy has developed true analytic tools designed to motivate and encourage the sales staff thereby allowing them to fight for every scrap of business available, resulting in more "done deals" than the competitor down the street.

Cindy's 3-step intervention program consists of: identifying, diagnosing and solving coupled with accountability follow-up via teleconferencing.

For more information feel free to contact Cindy:
By phone at 847-562-0030 or
Via email at [email protected] or
Through the following websites: www.businesscoachinggym.com, www.commercialresuccess.com, www.creassociation.org

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