Latin-Pak Introduces The Targeted Solo Insert Program

    /24-7PressRelease/ - ST. LOUIS, MO, November 11, 2005 - Latin- Pak, Inc. president and CEO, Vince Andaloro unveiled the Target Solo Insert (TSI) program. The program is designed to meet the growing need of advertisers who look to have their message to penetrate through advertising traffic, thus arriving swiftly and allowing for strong connections with targeted Hispanic consumers via U.S. and Puerto Rico Spanish language newspapers.

According to Andaloro, "Newspapers continue to be a major channel for connecting with Hispanics. With a TSI program, advertisers look to effectively reach Hispanics by penetrating advertising traffic. Solo inserts, where one brand or manufacturer accounts for the all the content of a particular vehicle ad, have become an innovative means to attain this goal. Couple this with correctly choreographed targeting and the spotlight will belong to the advertiser with an attentive Hispanic audience."

With the Latin-Pak TSI advertisers can penetrate advertising traffic and communicate brand messages in a solo spotlight. The Latin-Pak TSI provides the forum and the format for getting in front of key Hispanic household decision-makers.

Latin-Pak, a ten-year-old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. For over ten years Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers through Direct Mail, Door-to-Door and Spanish Free Standing Insert Programs. For additional information call 800-625-4283 to contact Rodney Bass, National Sales Manager or visit us at www.latinpak.com

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