Michaels Re-Launches Popular Do-It-Yourself Website

    IRVING,TX, March 30, 2009 /24-7PressRelease/ -- Michaels' how-to webisodes featuring Creative Expert Jo Pearson received nearly a million views on the company's creative inspiration website and on YouTube.com as the current do-it-yourself trend took off over the holidays. That's why Michaels, the world's largest arts and crafts specialty retailer, will introduce a whole new series of the popular how-to webisodes this month with the re-launch of WhereCreativityHappens.com.

Beginning March 30, Jo Pearson, who has created thousands of projects for Michaels, will share more of her tips, techniques, ideas and inspiration to help people save money and have fun creating decor and gifts in seven new webisodes. Each webisode will feature easy, step-by-step instructions for do-it-yourself projects like designing one-of-a-kind jewelry, updating their outdoor entertaining spaces, and much more.

"Our customers are telling us that they want to spend more time on do-it-yourself projects not only to save money but as an inexpensive activity the whole family can enjoy," said Michaels Chief Marketing Officer Stuart Aitken. "We will introduce a series of new webisodes in 2009, along with in-store events and hundreds of project ideas, to provide inspiration and value to our customers."

The webisodes and the relaunch of WhereCreativityHappens.com continue Michaels' "Endless Creativity, Endless Savings" campaign which began the 2008 Holiday season. The creative, value-driven message connected with consumers looking for ways to spend less in a down economy while still enjoying the holidays. An impressive 3.9 million unique visitors logged on to Michaels.com in December, a double-digit increase over the previous year.

"With the economy, people are really getting into do-it-yourself projects again and learning that they can be creative, make cool stuff and have fun doing it," said Jo Pearson, Michaels' Creative expert for more than 20 years. "I hope people will join me throughout the year as we introduce projects for spring, Easter, summer, back to school, Halloween and into the holiday season again. We're going to have a ball!"

About Michaels
Michaels Stores, Inc. is the world's largest specialty retailer of arts, crafts, framing, floral, wall decor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates over 1000 Michaels stores in 49 states and Canada and 161 Aaron Brothers stores.

Media Contact:

Alexandra Elliott
[email protected]
817-329-3257

Kristen Kauffman
[email protected]
817-329-3257

Source: Michaels Stores, Inc.
Website: http://www.michaels.com

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