Discover True North Announces Launch of "$100K Extreme Corporate Makeover" --Most Deserving Multifamily Firm Will Win a Corporate Makeover--

    SAN FRANCISCO, CA, April 01, 2009 /24-7PressRelease/ -- Discover True North, in association with its Alliance Partners, some of the finest service companies in America, will be launching the 100K Extreme Corporate Makeover, in which the most deserving multifamily firm will receive a corporate makeover including creative, training, consulting and performance improvement services valued at $100,000 from DTN and its alliance partners. Some of DTN's Alliance Partners include Brook Furniture Rental, Inc., Ellis Partners in Mystery Shopping, Multifamily Insiders, MultifamilyPro, SatisFacts Research, and Vendout.com.

"We have been moved by inspiring stories from various business professionals across the nation," says Deb Bronson-McGrath, CEO of Discover True North. "We've heard impressive accounts of companies that continue to demonstrate strong values in these tough economic times, whether its keeping customer service at the forefront of business, developing work cultures that align performance with their corporate values and professionals, who, while cutting back on expenses, have not sacrificed excellence."

"We hope to inspire people and showcase worthwhile endeavors from company teams that have been feeling low as a result of the economy. It will hopefully be fun and produce refreshing boosts in morale," says Giovanni Cruz, Senior VP of Creative Services.

"The winning company will receive an entire refreshment of their brand," says Sam Cabebe, Director of New Media. "This includes a new or refined logo, new website, key brand messages, customer loyalty program, an interactive training class, leadership retreat, customer service benchmarking, public relations, employee performance benchmarking, and a design makeover of the corporate office greeting area and much, much more!"

A variety of other personal, community, and corporate improvement opportunities will be incorporated into the program; one of the most outstanding initiatives is led by Multifamilypro. They have recently launched a best-of-breed mentoring program that taps the expertise of seasoned mentors and pairs them with mentees industry-wide. Details of this exciting "give-back" program are available at www.howitzdunnmanagement.com.

Veronica Dickerson, COO shares additional details, "The 100K Extreme Corporate Makeover event will commence on April 30, 2009, at which time DTN will begin accepting nominations, and will close at midnight on July 7, 2009. Semifinalists and the winner will be announced in August by an Advisory Board made up of multifamily experts and executives. Categories that will be evaluated include: Cutting Back on Expenses without Cutting Back on Excellence, Sustaining an Outstanding Motivational Culture for Their Employees and Social Responsibility."

Nomination forms will be available soon at www.100KRefresh.com . Additional information on the program can be found on DTN's blog http://blog.discovertruenorth.com/, newsletters, through www.MultifamilyInsiders.com, www.howitzdunnmanagement.com, other DTN's Alliance Partners and members of the advisory board, as well as on the DTN Facebook page and Twitter.

ABOUT DISCOVER TRUE NORTH: As an agency and business development rainmaker, Discover True North, LLC provides cutting-edge creative, consulting and training solutions to the multi-family industry. The company is made up of seasoned professionals who are passionate about helping organizations create systematic change that improves employee satisfaction, performance and the bottom line. From branding, public relations, logo, website and electronic kiosk design to building Virtual Corporate Universities and on-line interactive courseware, providing training workshops, seminars and leadership retreats, Discover True North is known for delivering high-caliber results while helping companies move beyond average to extraordinary. www.DiscoverTrueNorth.com

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