Gordon Atlantic Development Corporation Announces Association with The Patient-Centered Primary Care Collaborative & United States Health and Human Services Healthy People 2020 Consortium

    NEW YORK, NY, April 07, 2009 /24-7PressRelease/ -- Today, Dr. William Hyatt Gordon, LEED-AP, 40, President of Gordon Atlantic Development Corporation, a New York, New York-based firm announced today that the firm has joined both the United States Department of Health and Human Service's Healthy People 2020 Consortium and the Patient-Centered Primary Care Collaborative (PCPCC). The firmed joined both organizations to better serve its private clients that desire to develop healthcare facilities in Health Professional Shortage Areas (HPSA), and Medically Underserved Areas/Populations, as well as ensure that quality medical service points are accessible to the populations. Gordon Atlantic Development Corporation currently utilizes a combination of private and state insurance demographics, and vital statistic information from census tracts to produce effective medical service point developments. PCMH in both primary and specialty care demand areas only augments existing development strategies, that when possible seek to combine public and private healthcare insurance receipts into a demonstrative stabilized income which allows for multiple physicians to offer effective medical services to both mainstream and medically-at-risk populations at the same level of quality in care.

This combination is not always possible, and in such circumstances, Gordon Atlantic Development Corporation seeks to develop the highest quality medical service point possible in any given primary or specialty care demand area. Disparity in healthcare is varied by gender and ethnicity in the United States, and most Americans are familiar with disparity caused by a lack of insurance preventing patient access to healthcare. Americans are not as familiar with geographic disparity associated with healthcare inaccessibility. A survey conducted by the University of Southern California's Keck School of Medicine of stomach and kidney cancer patients in Los Angeles, California, revealed that those who were diagnosed in a late stage of disease , when cancer is harder to treat successfully , were likely to be older, living in an unsafe neighborhood and traveling at least 45 minutes to get to the doctor. Even in dense New York City, the New York City Department of Health and Mental Hygiene (NYCHMH) has linked is disparities in healthcare to poverty and race. Poor New Yorkers, as well as African-American and Hispanic-Americans bear a disproportionate burden the death rate. The poorest New Yorkers are 4 times more likely to report poor overall health than the wealthiest, and have an 8-year shorter lifespan. Gordon Atlantic Development Corporation continues to maintain its commitment to development medical service point facility in Health Professional Shortage Areas, and Medically Underserved Areas as a firm priority.

The PCMH is a new type of advanced medical service point that is heavily reliant on information technology systems for the improvement of the quality of healthcare for primary and specialty care patients. The current healthcare payment system values medical procedures more highly than health maintenance and disease prevention through patient collaboration. The medical home concept moves payment towards a greater emphasis on physicians and mid-level practitioners collaborating with patients to ensure health. Information technology is paramount to the medical home model for a wide range of issues including e-visit consultations, chronic disease management, and electronic prescribing to local pharmacies. Under the PCMH model, medical service delivery points will have interactive web sites moving patient self management to new levels. The patent can access resources for preventative advice and chronic illness management, test results might be retrieved, medical records accessed, medication refills could be processed, office visits scheduled, surveys completed non urgent questions could be answered by the physician online.

The Patient-Centered Primary Care Collaborative represents 50 million American workers and over 300,000 physicians. The collaborative is a coalition of major employers, consumer groups, organizations representing primary care physicians, and other stakeholders who have joined to advance the patient-centered medical home. The Collaborative believes that the patient-centered medical home will improve the health of patients and the healthcare delivery system. In order to accomplish this goal, employers, consumers, physicians and payers have agreed that it is essential to support a better model of compensating physicians. Compensation under the Patient-centered-Medical Home (PCMH) model would incorporate enhanced access and communication, improve coordination of care, expand administrative and quality innovations and promote active patient and family involvement.

Physician organizations that are endorsers of the Patient-centered Primary Care Collaborative for the establishment of PCMH include: The American Academy of Family Physicians; The American Academy of Hospice and Palliative Medicine; The American Academy of Neurology; The American Academy Pediatrics; The American College of Cardiology; The American College of Chest Physicians; The American College of Osteopathic Family Physicians; The American College of Osteopathic Internists; The American College of Physicians; The American Geriatrics Society; The American Medical Directors Association; The American Society of Addiction Medicine; The American Society of Clinical Oncology; The Society for Adolescent Medicine; The Society of Critical Care Medicine; and The Society of General Internal Medicine. Representatives from seven of the nation's most prominent health benefits companies - Aetna, Blue Cross Blue Shield Association, CIGNA, Humana, MVP Healthcare, United Healthcare, and WellPoint, Inc. - have joined in support of patient-care improvements led by the PCPCC. Insurance companies have been instrumental in gaining large employers to convert to the PCMH. Employer leaders have included IBM. Walgreens and other national pharmacies have also joined in the collaboration.

When possible, Gordon Atlantic Development Corporation seeks to enhance the patient care experience by developing PCMH within United States Green Building Council - Leadership in Energy and Environmental Design (USGBC-LEED) certifiable buildings or interior spaces. Demonstrative evidence has been associated with improved quality of healthcare in "green" medical service points particularly for organizations with pediatric, cancer, pulmonary and cardiovascular missions. Pittsburgh, Pennsylvania's Children's Community Pediatrics-GIL (CCP-GIL), and Austin, Texas' Dell Children's Medical Center are two examples of countless USGBC-LEED healthcare facilities throughout the United States that have enhanced the patient care experience through the incorporation of "green" principals in medical service point developments.

Already, Gordon Atlantic Development Corporation has developed four new medical service points within the PCMH framework in the New York City area. The firm has worked closely with Reverend Melvin E. Wilson, and several African Methodist Episcopal congregations to augment faith-based efforts to develop medical accessibility for Health Professional Shortage Areas (HPSA), as well as Medically Underserved Areas (MUA). In addition to these efforts, the firm has recently completed a model for the development of a heart/stroke center that compliments the missions of the American Stroke Association, a division of the American Heart Association; as well as The Center for Disease Control and the Prevention's State Heart Disease and Stroke Prevention Program. The new program combines pre-incident and post-incident cardiac and neurological services in the within the same medical service point. The combination of services in one heart/stroke center lowers costs for associated with separate cardiac and neurological medical service points. Heart/Stroke centers can feature neurological services within the PCMH-specialty care model and provide enhanced pre and post incident care through constant patient communication. Both, The American Academy of Neurology and The American College of Cardiology support the Patient-Centered Medical Home.

Gordon Atlantic Development Corporation also plans to incorporate principals of the PCMH into is global healthcare modular clinic system. Gordon Atlantic Development Corporation continues to improve its global healthcare modular clinic system, which has been significantly modified from its original concept through on-going discussions with UNICEF and global health ministries. Gordon Atlantic Development has constructed a new model with significantly reduced construction costs. The new medical service point reduces specialty service units by focusing on a more holistic patient care model. Effective delivery of primary care remains problematic throughout the developing world, although from a demand perspective the opportunity is readily available. Widespread disparity in technology and surface condition has made the implementation of medical IT and telehealth systems extremely difficult.

A March 30, 2009 roundtable is planned to be hosted by the United States Department of Health and Human Services that will examine new Healthy People 2010 IT goals to develop electronic health records and health information systems. Private and sector attendees will include: Intel, Qualcomm, Cicso, Google, Navigenics, 23 and Me, Stanford University, UCSD, Institute for the Future, Scripps Genomics Medicine Program, The California Institute for Telecommunications and Information Technology, HHS - Office of the National Coordinator for Health Information Technology, Centers for Disease Control and Prevention, Office of Disease Prevention and Health Promotion, Personalized Healthcare Program in the Office of the Secretary. Gordon Atlantic Development Corporation hopes that a similar event can take place in conjunction with the Global Alliance for Information and Communication Technologies (ICT) and Development, the United Nations, information technology alliance established by then United Nations Secretary-General Kofi Annan in 2006. The mission of the Global Alliance for ICT and Development is to facilitate and promote such integration by providing a platform for an open, inclusive, multi-stakeholder cross-sectoral policy dialogue on the role of information and communication technology in development with outcomes of to support the broader United Nations Millennium Development Goals inclusive of healthcare.

Investor Relations/Finance:
Ms. Jocelyn L. Yambao - [email protected]

Information Technology/Media
Mr. Robert Harris - [email protected]

For Information about Gordon Atlantic, or William Hyatt Gordon
[email protected]

About Gordon Atlantic Development Corporation

Gordon Atlantic Development Corporation pursues both private client and investment-driven real estate development projects in France, Ireland, the United Kingdom, and the United States. Principal United States' markets include Gordon Atlantic Development Corporation's home market, New York, as well as Miami-Dade County, and metropolitan Washington. Private client projects include: hospitals and healthcare facilities; museums, theatres, and economic development projects; projects for the environment, projects for humanity, as well as projects for not-for-profit organizations. Investment projects are focused on hotels, convention centres, media studios, golf courses, ski areas, and the like.

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