Michaels Hosts Week Of Free Mother's Day Gift-Making Events

    IRVING, TX, April 21, 2009 /24-7PressRelease/ -- Michaels, North America's largest arts and crafts specialty retailer, announces it will host a week of free Mother's Day events beginning Saturday, May 2, through Sunday, May 10, so that families and kids of all ages can make personalized gifts from the heart to give Mom on her special day.

The events, in all 1000+ U.S. and Canada stores, will feature Michaels' Top 5 Mother's Day personalized projects: picture frames, decorated T-shirts, jewelry, cards and paper flower bouquets. Other workshops include keepsake corsages, keepsake plates and coupon books moms can redeem with her kids for chores and favors.

Handmade gifts are proving to be popular this year as people strive to save money and focus on their families. In a recent Michaels consumer survey, 83 percent said they see homemade gifts and family time as two of the 'bright spots' during our rough economy.

"We know families are very busy and these free workshops will give them an easy, convenient and inexpensive way to make Mother's Day special on any budget," said Michaels' Chief Marketing Officer Stuart Aitken. "Our customer survey showed that more than 90 percent of people said a thoughtful, handmade gift would be valued, and moms especially treasure gifts made for them by their children."

The events will be held on weekends beginning May 2nd and May 9th, and in the evenings Monday, May 4 through Friday, May 8 to give people plenty of opportunities to bring in the kids to make gifts. The events culminate on May 10, Mother's Day, with an in-store cookie-decorating event where the whole family can decorate cookies to eat or take with them.

The events are free to attend and a complete schedule can be found at www.michaels.com/mothersday. The site also has dozens more Mother's Day project ideas with complete instructions and materials lists, plus Michaels gift cards available for purchase.

About Michaels

Michaels Stores, Inc. is North America's largest specialty retailer of arts, crafts, framing, floral, wall decor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates over 1000 Michaels stores in 49 states and Canada and over 150 Aaron Brothers stores.

Media Contact:

Alexandra Elliott
[email protected]
817-329-3257

Kristen Kauffman
[email protected]
817-329-3257

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