PromoCard Services Upgrades Music Download Site BallyhooMusic.com to Offer Over 3 Million DRM-Free Digital Songs

    MIAMI, FL, April 22, 2009 /24-7PressRelease/ -- PromoCard Services, a national provider of digital promotions, has announced the launch of an upgraded version of its Ballyhoo Music digital music store (www.BallyhooMusic.com). The new platform will go live in the beginning of May 2009.

"We are very excited about the upgrades to our music store. As technology advances it is important to upgrade digital platforms," says Paul Sorota, president and founder of PromoCard Services. "The most noticeable change is the move to DRM-free MP3 files. As a result the experience of the user is greatly improved. MP3s are compatible across platforms meaning that Apple and PC users can all access and move files to their computers and devices."

The new store will offer over 3 million songs. "We expect a seamless transition," adds Sorota.

With the exploding number of consumers who are now purchasing music online, this technology-driven promotion is a welcome and memorable reward from any brand marketer. According to Chairman and CEO John Kennedy of the IFPI, a company that represents the recording industry worldwide, "By 2010 we expect at least one quarter of all music sales worldwide to be digital."

BallyhooMusic.com helps marketers put a much-appreciated item in the hands of consumers. This high impact, low cost promotion is suitable for any industry: consumer goods, financial institutions, entertainment/media companies, automotive manufacturers, educators, food and beverage vendors, and more. Instructions and PINs (personal identification numbers) are distributed via a branded plastic card as in/on-pack, a gift with purchase, a student enrollment incentive, event giveaway, product launch, or direct mail. Music download cards can also be used in a virtual promotion, with instructions and PINs sent via email. The options are limitless, as is the potential return on investment.

Music download promotions can be purchased in any denomination. Once consumers receive their card, they simply log on to a branded landing page, and are then free to download from Ballyhoo's arsenal of 3 million songs. The landing page can also be configured to gather valuable data from the consumer, requiring them to first complete a short survey before continuing to music downloads.

About PromoCard Services

For over 13 years, PromoCard Services has been creating innovative and cutting edge digital media promotions for its clients. A recognized industry leader, the company has produced award-winning campaigns for Fortune 500 companies, small businesses, schools and non-profit organizations featuring a broad range of stored value cards -- music, ring tone, movie and photo print cards -- delivered using proprietary technology platforms. With over 7,000 promotions to its credit, PromoCard Services has earned the admiration of clients and the respect of competitors. To date, PromoCard Services has received over 20 industry Awards for Excellence. To learn more, visit www.promocardservices.com or call 305.438.0990.

Contacts:
Paul Sorota
President, PromoCard Services
[email protected]
305.438.0990

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