Asap.co.uk Re-Launched To Offer Easier Price Comparison for Flights, Hotels and Car Hire

    LIGHTWATER, ENGLAND, April 29, 2009 /24-7PressRelease/ -- Easier to use, and comparing hundreds of airlines, car hire companies, and hotels, the asap.co.uk website has been re-launched to offer credit crunch travellers more choice and the best prices from both major operators and specialist companies.

The comparison site now offers quick comparison of the latest deals from brands such as British Airways, Opodo, Alamo, Holiday Autos, Ebookers and more, allowing customers to check a growing range of travel options and prices within one site.

Developed by the team behind the award winning Carrentals.co.uk, the new asap.co.uk site has been improved to make it faster to compare and find the best deals, while also including the latest travel news and blog postings to create a comprehensive travel resource.

Gareth Robinson, marketing director of asap.co.uk, commented: "asap.co.uk has established a loyal following as one of the best places to compare and find low cost travel deals. The improvements we have made to the site make searching even easier, helping both leisure and business travellers find the most convenient travel options at the best prices."

asap.co.uk offers the first major travel comparison service based on a cost per acquisition (CPA) model, which it believes provides both customers and suppliers with a fairer, more comprehensive service. According to asap.co.uk, the pay-per-click (PPC) approach currently used by other comparison sites, restricts fair choice due to the pricing structure used.

Gareth added: "The PPC approach is a great revenue stream for companies such as TravelSupermarket, as most visitors will click through to different providers several times, with each click making money for the comparator. But for the companies paying to be listed the costs can quickly mount up, without guaranteeing a booking. As a result many companies choose not to work with these comparison sites because of the potential for escalating costs, which means consumers don't get the breadth of choice to find the best deals.

"Our approach is different. We work with hundreds of travel companies to provide a clear comparison of the best deals available. Because we get paid a commission on actual bookings, it's in our interests to offer the best deals for consumers and this is at the core of our commitment to offer the best comparison site."

With asap.co.uk search results are shown in price order, together with details of the company providing the service. Visitors can then go straight to the supplier's site, which retains the travel details, and read more about the options and book if they choose.

For more information visit www.asap.co.uk.

About asap.co.uk
Asap.co.uk is a leading travel comparison site, featuring the latest deals from airlines, car hire companies and hotels. It allows both business and leisure travellers to compare the best prices and book directly with the supplier. www.asap.co.uk

Asap.co.uk is part of ASAP Ventures, a specialist in the online arena, with over 10 years' experience in creating and developing high performing websites in markets ranging from travel and recycling to dating and promotions. The company has expanded significantly over the last five years through a programme of domain name acquisition and development, with the company's portfolio of websites attracting tens of millions of visitors and creating over US$200 million in sales for their partners.

ASAP Ventures now operates four offices - three in the UK and one in Australia.

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