Companies Turn To Sales Effectiveness Analysis To Increase Revenue In Down Economy

    CAMBRIDGE, MA, April 29, 2009 /24-7PressRelease/ -- The Sales Effectiveness guide provides a framework for systematically analyzing strengths and weaknesses across all of the factors that influence the outcome of an individual sale. "Our clients face huge pressures to sell, which is hard to do in this economy. They can't afford to miss an opportunity to improve the effectiveness of their sales process. We've been asked by many existing and new clients about sales effectiveness, so we decided to make our framework available online as a kind of 'self-help' tool." said Joe Radwich, Vice President.

Developed over nearly a decade of working with technology providers, the Sales Effectiveness Analysis framework focuses on five dimensions of sales effectiveness, some of which the vendor controls (Sales Rep Performance, Marketing, and the Offering) and some of which the vendor can only anticipate and plan for (Prospect Behavior and Barriers). By using a systematic framework to assess each dimension, companies can more efficiently determine what's working and what's not in their sales process.

Isurus' Sales Effectiveness guide is available online at Isurus Sales Effectiveness Guide.

About Isurus Market Research & Consulting

Isurus Market Research specializes in custom market research on behalf of clients in business-to-business markets. The firm's roots are in research for enterprise technology firms; however, it does significant work in the areas of education, healthcare, and business services. Isurus regularly conducts qualitative and quantitative research in North America, Europe, and Asia.

Contact:
Jeana McNeil
Vice President, Isurus Market Research & Consulting
617-547-2400
[email protected]

Source: Isurus Market Research
Website: http://www.isurusmrc.com

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