Search by Tag: business school


1078 total news stories found.


Olin Business School Expert Says Super Bowl Ads Score Online Long Before Game's Kickoff

2012-02-05 | According to a St. Louis Washington University Olin Business School marketing professor, advertisers receive more return on investment through online marketing and viral ads than Super Bowl commercials.


Olin Business School Expert Says SOPA Won't Stop Online Piracy

2012-01-22 | According to a St. Louis Washington University Olin Business School professor of economics and strategy, SOPA threatens online service providers and sacrifices Internet freedoms in an attempt to protect an out-of-date business model.


Mathematician Helps Nightline to Gauge Demand for Parcel Deliveries

2012-01-07 | An academic from the University of Cambridge has been brought in by Ireland's leading courier company to help make sure deliveries to and from the country are made on time.


Consumers Beware: Olin Business School's 2012 Marketing Forecast Calls for Guerilla Tactics and More Viral Ads

2011-12-25 | As traditional advertising becomes less effective, Olin Business School's professor of marketing anticipates more viral and non-traditional marketing to engage consumers and create awareness more effectively this new year.


EFMD Awards EQUIS Accreditation to Victoria University of Wellington, Singapore Management University and the University of Sheffield

2011-12-21 | EFMD would like to warmly congratulate the: Victoria University of Wellington, Faculty of Commerce & Administration; Singapore Management University, Lee Kong Chian School of Business and the University of Sheffield, Management School.


PryMarke LLC First Book Now Available on Pre-Publication Order

2011-12-16 | "Cultural Variations and Business Performance: Contemporary Globalism" to be released in March 2012.


Strategize Blue, Cultural Consensus Partner to Take Successful Business Strategy to the Next Level, Across International Borders

2011-12-09 | Blue Ocean Strategy consulting firm Strategize Blue and cross-cultural consulting firm Universal Consensus are teaming up to produce 'Blue Ocean Strategy Across Cultures,' a new consulting platform to spur growth, innovation


Endplay CEO Keynotes Gilbane Boston with Discussion on "Quantum Content"

2011-11-30 | Dr. Christos M. Cotsakos, Founding Chairman, CEO & President, EndPlay, shares his thoughts on embracing the new dimensions of Quantum Content to turn volume into value, engage audiences and grow businesses


Olin Business School Program Wins MBA Roundtable Innovator Award

2011-11-20 | Olin's program, Critical Thinking@Olin, receives recognition for enhancing MBA education.


Former Walgreens Executive & Healthcare Veteran Stanley B. Blaylock Joins SoloHealth Board

2011-11-16 | Blaylock joins as SoloHealth prepares for nationwide rollout in 2012.


Olin Business School Research Finds Trigger for Charitable Giving

2011-11-02 | Olin marketing professor's latest study shows people are more charitable when they know how their contributions will be spent.


EFMD Excellence in Practice Awards 2011 Recognise Five Outstanding Partnerships in Learning & Development

2011-10-20 | Now in its fifth year, the 2011 winners include: Arcelor Mittal, Center for Creative Leadership, Emerging World, ING Bank, INSEAD, Microsoft, Royal Bank of Scotland, Royal Philips Electronics, the world we work in, TMA World & the Wharton School.


Olin Business School Professor Authors New Guide to Growth Strategy for Practitioners

2011-10-15 | Olin professor's latest book provides best practice corporate strategy, finance, organizational behavior, change management and leadership strategies for business growth.


BRANDiosity Launches Global Beverage Marketing Practice

2011-09-15 | BRANDiosity announces the addition of David Cross and Tim Halloran to lead its new global beverage marketing practice.


Government Innovation Is Focus of New Olin Business School Program

2011-09-10 | The Master's of Science in Leadership, offered by Olin Business School at Washington University in St. Louis, in partnership with the Brookings Institution, is helping U.S. government employees think strategically about opportunities for innovation.


New Book "Worm on a Chopstick: Understanding Today's Entrepreneurial Age - Directions Strategies, Management Perspectives" Tackles Entrepreneurial Age Opportunities and Issues Facing Firms

2011-09-06 | The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we achieve it. -Michelangelo


Josh Cote Suggests Sports Facilitate Developing an Entrepreneurial Spirit

2011-08-26 | Josh Cote, entrepreneur and business consultant, suggests attributes developed through team sports or athletics contribute to the success of many businesses.


SEOptimise's Head of Social SEO Marcus Taylor to speak at Social Media Marketing & Monitoring 2011

2011-08-20 | SEOptimise is due to speak at Social Media Marketing and Monitoring 2011 on Monday 19 September in London.


Olin Business School Retail Expert Attributes Soaring Sales of Luxury Goods to Expanding Personal Wealth in China

2011-08-03 | Marketing professor Martin K. Sneider discusses how the burgeoning Chinese economy has driven the global demand for luxury brands in despite the American recession.


Olin Business School at Washington University in St. Louis Study Finds Consumers Lack Good Strategies to Reduce Debt

2011-07-31 | Researchers examine how consumers manage debt portfolios, offer suggestions for optimal debt management decisions.


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